Graphic Design Theory
Madeleine Morley; Master László Moholy-Nagy Saw Photoshop Coming, 90 Years Ahead of Time (2019), AIGA Eye on Design, László Moholy-Nagy; Typophoto (1925): Graphic Design Theory: Readings From the Field by Helen Armstrong on pages 32-34, Jan Tschichold, “The Principles of the New Typography” 1928: Graphic Design Theory: Readings From the Field by Helen Armstrong on pages 35-38.
Questions
- According to these authors, what is their aesthetic approach, and why is it better than the traditional design/typography of the past?
- What role should typography, photography, and other media play in shaping a new kind of design?
- How did technological advances influence aesthetic forms and theories in early 20th Century design?
Response
This method of typography and design is excellent, in my opinion. A successful design relies on simplicity and readability, and this strategy makes sure that the message can be delivered fast and efficiently. Also, it makes the design more aesthetically pleasing and easy on the eyes.
By enabling designers to create and convey the visual components that make up a design, typography, photography, and other media significantly contribute to the development of a new kind of design. While photography may be utilized to provide a realistic, dynamic aspect to a design, typography can assist give it a distinctive appearance and feel. A design may be given life by the use of other media, including animations and movies, making the viewing experience more interesting. Designers may produce designs that are both aesthetically pleasing and meaningful by fusing all of these mediums.
The development of technology in the early 20th century had a significant effect on design aesthetics and philosophies. New inventions of the period, such the internal combustion engine and electricity, opened up new possibilities for experimentation and imagination. The emphasis on design elements like form, shape, line, pattern, and color changed as a result of this. As a result of the development of photography and film, there was also a new degree of expression that was reflected in the emergence of modernist and avant-garde groups. These movements aimed to reject conventional forms and embrace simplicity, abstraction, and usefulness instead. New materials like plastic and aluminum have made it possible for designers to experiment with novel shapes and develop fresh aesthetics. These developments also contributed to the development of novel design ideologies, such as the Bauhaus method, which emphasized the value of form and function.
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