Author Archives: latimelr

Journal Entry 4- Latimel Rodriguez

This week continued with the same project. The invitation for the ,” Best of New York”, award dinner. It was actually a pleasure continuing this project because , it was a project we started from the ground up. This week I spent placing type on the invitation where it needed to go, doing research and most importantly finding out which typeface is going to suit the invitation best. Granted searching for a typeface might not sound like a lot of work, but it took me 1 hour to find the right typeface. Searching through one thousand fonts is no easy task.

Once the typeface was selected, Trade Gothic (bold 20, and oblique) I walked up to Al to confirm that it was the right pick, I ended that project with a therapeutic smile. Al then calls me to the back to start a photo shoot. The invite, this year, is to honor environmentalist, so Al thought it best to have something of a nature feel to it. He sketched out something quick and minutes later he had the same plant that he used as reference. I asked why cant we photoshop the plant onto the invite? Al made it clear, and i understood, that the invite would look better if the photos were taken from real life instead of from google.

The photo shoot didn’t take to long. Al had the idea of using me to grab the plant, dirt and all, and have the dirt falling in between my fingers. He draped the my torso with a black blanket and silhouetted my hands. All and all I learned a lot on that day. Al used different lighting techniques and photography equipment I’d never used before. Once the shoot was finished my take home project was to photoshop the background, masking, from the images Al gave the “ok” to .

Journal Entry 3- Latimel Rodriguez

February 11th I walk in to the studio with a new found excitement, I approach the door with the idea that this is a job, not just an internship. I know that opportunity can arise from this experience. I walk in and the receptionist greets me, and asks me to wait. She calls to the back and tells Mr. Vargas that I’m waiting for him in the front. Its completely normal to do that I mean it is my first official day at the studio. I start thinking, maybe they can see me as a regular and I can just greet everyone and stroll right in and get to designing. She asks me if I know where his office is, I reply, “yes I do”. Walking to the back I see breakfast for the staff on the table and fresh brewed coffee. Not just any coffee, Bustello Coffee. The coffee i grew up on, I’m sold, this is the place for me. Walking into Mr. Vargas’s office he’s already working on an invitation for an event. He has one simple job for me, to vectorized the most important letter in the logo. I say, “no problem, it’ll get done”. He walks me over to an empty table, I see designers all around it, and the only thought that crossed my mind was ,” HA I have my own table, It can someday be my own!”. Two hours later it was vectorized and saved in a u.s.b. titled, “Intern2015”, it would of been done faster but my computer crashed and every designer knows how that goes, especially if you didn’t save the work. After its done, he stares at it and says,” it’s still missing something”. I agree, it isn’t executed yet but it is on its way. He hands me two books labeled un-coated and coated, my next project is looking for the pantones that match the identity colors the closest. The process took thirty minutes. I have to be completely honest looking for pantones is not the easiest thing in the world but it is therapeutic. To my knowledge Mr. Vargas was pleased with he choices I picked out. I explained why they were the closest ones to the actual corporate colors. He ended up giving me an invitation with all that the invitation entails, information wise, and said, ”redesign this for me”, not finished off course but sketched out and conceptualized to a tight degree, where he can clearly understand my thought process. It’s 1:30 at this point and its time to head over to my internship class. I ask if i can come back after class, but obviously I can’t they close at 5pm. I then say can I come tomorrow, a holiday, Mr. Vargas laughs and says,” you trying to make me work on my day off”. I leave my desk feeling accomplished and with goals that I have to meet to make sure my supervisor is pleased with the work I’ve created.

Journal Entry 2- Latimel Rodriguez

Literally the next day I took initiative and called every person on that list, I realized very soon that this would not really work. So I created personalized e-mails for them all. Here’s an Example:

 

“Mr. Vargas,

It’s a pleasure to write this, as this is my first internship opportunity, Enclosed is my resume, I hope my work ethics and ambition can radiate from the work I’ve produced and the places I’ve been employed at.  We spoke this morning and I hope the excitement resonated through my voice. I hope we can work together in the future and in any instance I wish you success in all your future endeavors.

 

Best Regards,

Latimel Rodriguez

 

Website- www.latimel.com

Cellular-  (XXX)-XXX-XXXX”

 

To my satisfaction my first choice called me back right away and I was scheduling an interview for the City Tech in House design studio.

Of course as things are going great at this point I have my scheduled interview for 10am I get hit with food poisoning and have to miss my interview with Mr. Vargas. I’m completely scared at this point because I’m thinking, “ if i don’t get an internship how in god’s name can I take internship class”. I took initiative and spent the whole morning calling Mr. Vargas back, he didn’t answer. This is when I emailed every other company in the list. Three of them ended reaching back to me, to schedule interviews,  plus a representative from Ogilvy and Mather but fortunately by the time they had reached me Mr. Vargas was finally available and answered the office phone. He understood what happen and rescheduled the interview for the following day at the same time.

The following day I head over to meet Al Vargas and the interview is pretty standard, He’s extremely polite but there’s a sternness and passion to him. He concludes the interview with “do you have any questions for me” I say ,” when do I start”. Al looks down for what seemed, to me, like ten years. He looks back up and says can you start today at 2pm. Absolutely, I say !

We ended up meeting at one two places, the first stop was DBGB, Daniel Boulud’s, where C.U.N.Y. was writing a paper on an apprenticeship program for the culinary department. I’ll let you read up on that, but my role as an intern was to assist Mr. Vargas with lighting, serve as a model for certain shots, for referencing. All and all Mr. Vargas provides a very comfortable atmosphere for creativity, speaking your mind and ideas feels very comfortable and natural. It was a very pleasant first day and an exciting one, I took my first step into the field of design and it feels right.

http://www1.cuny.edu/mu/forum/2015/02/06/master-chef-daniel-boulud-heats-up-culinary-education-with-new-apprenticeship-program/

 

Journal Entry 1- Latimel Rodriguez

The first day concluded with a brief introduction of the class and all that it entails. We introduced ourselves to the class, explaining our module and whether or not we have an internship, I did not! The prof. hands out a couple of sheets of paper plus the syllabus. He explains that this is not a regular class. The students meet every other week but that we are required to write our experiences down on a journal, even on the weeks that we do not meet. He didn’t need to explain the reason, why would he, it made absolute sense. You can only imagine my gratification and excitement having made it this far in my journey. As Prof. Mason’s, my instructor, speaking I just find myself getting more and more excited. He hands out one more sheet of paper, the internship list. Things are finally starting to come together for me, I’ve always understood the value of an internship, but now the opportunity is right in front of me. I take full advantage of this list and start circling the places I would want to work with, either by location or services. At this point I’m starting to have selective hearing, the prof. voice is starting to fade and all I hear is opportunity. A couple of minutes pass, might of been more but, i walk out the class and make a call to two of the places on the sheet of paper. One number was unavailable, I already had a plan B, for that said company. And the second my current internship. Their employees were gone for the day. I walk back into class unsatisfied, but I am fully aware that I’ll get one of the two. I enter back into class and finish the rest of my class session.
As we walk out I notice that one of my colleagues had interned with one of the places I called. I walk down to the sixth floor where he was working and asked nonchalantly. He said that he loved the place and to use him as a reference, I did just that.
The following day I email one of my choices, not the voice where my colleague worked, but the internship opportunity where the employees were gone for the day. I’ll just say it because it isn’t a secret. City Tech Design House. Al Vargas called me like a couple hours later, and we scheduled a interview for the following Wednesday at 10am.