Eighth Entry: October 21st
In the 21 hours I’ve spent working in the Sprint’s Marketing Office at 1166, I’ve come to realize that the Marketing Team always has something new they want to brainstorm and usually comes up with several ideas that we end up filtering down to three. It’s feels like the Design Team course in a lot of ways. Every time I arrive, the procedure is identically to one another.
When I first head into the building, I show my ID-badge and all my bags are scanned through security. I arrive on the second floor, where am buzzed in by the Front Desk Guard who signs me in (this helps Kevin confirmed what time I arrive and what time I leave). I walk down the hall to our conference room where I meet with Anna, Ron, Mikel and Jose, the Market team members. We essentially have refreshments and get ourselves situated before we begin to go over promotions that working and those that aren’t.
Local businesses are then brought up, in which we go over planning outbound events for these business and how we are going to prepare Flyers. I log-on to the workstations there, where they have Adobe Photoshop and InDesign, as well as Microsoft Word and PowerPoint. These are other programs in the computer but these are the 4 that the use the most. Most of the Flyers are mocked on InDesign, while the Images are retouched in Photoshop.
There have been two occasions in which I visited that we only worked on Tweets, nothing visual at all. We had to phrase different promotions so that they linked to the correct Hashtags and Websites while staying within the appropriate 140-character count for Twitter. After we narrowed them down to a few, we sent them out for approval.
