I got an email two days ago from my supervisors requesting we have a board meeting using a desktop sharing program. They wanted to further discuss plans for the website since our last meeting. Since I had some time before the online meeting I created a presentation in InDesign using desktop and mobile screen shots of the PCC website. I know the board isn’t as knowledgeable as me in web design and wouldn’t understand some of the terms I would be using. So before starting the presentation using my PDF presentation I explained to them how a site is broken into three parts, a header,content, and footer and what goes in them.
I had the home page desktop and mobile screen shot side by side for comparison of consistency in design. I marked up the presentation with little notes so they would know what I’m talking about. I started with the header, first of all the logo has a misspelling. Then I show them how the mobile navigation is completely different in design from the desktop navigation. I also showed them how the designer carelessly had duplicated content and links on the home page. I broke down the whole home page so they could understand why things don’t work visually. For example they have a carousel on the home page that has 3 images of the city, making their site look like a Manhattan realty site instead of a postal company.
I also talked about the mobile navigation and how poorly designed it was, I showed them a good example of a mobile navigation that would suite their site. In the final part of the presentation, I presented their companies big brother’s website USPS.com. I explained to them that the USPS website’s design is something we can use as a reference. I explained to them its design/functions aren’t up to date and 100 percent perfect but its still a good example because it is the company the PCC works with. I show them whats good and bad, and the whys of all their placement of certain things.
They were all very pleased and thankful with the presentation, I felt really good I could translate all this web tech chit chat to people who don’t have a clue about it. I feel I really made an impact on how they look at their site and how it works. I later on got an email from my supervisor with a link of another PCC site I should look at as a reference. I’m glad she got the idea and I feel like we are going to make a lot of progress now.