This week at Tribe, Wyatt and Mitch asked me to work on the design for the bike boxes. Tribe specializes in urban style single speed bicycles. There are about 4 different kinds of bikes they make: Hi-Ten, CRMO, Track, and Cruiser. They mentioned that they were expanding their line of Hi-Ten and CRMO models so they needed to add the new model names to the sides of the boxes. Before I could get started, the guys needed to finalize the model names.

As I started setting up the files, Mitch asked for my opinion on color schemes for the new models. At first I was pretty surprised, he wanted my input on a product they’re spending thousands of dollars on. It probably isn’t a big deal, but I thought that was super cool of him. As if that wasn’t enough to surprise me, they wanted my input on naming the bikes as well. Each model has coordinates to a city where the guys have visited, and they name the bike after something significant in that city. For example, one CRMO model has the color scheme of a flamingo, so first city that comes to mind is Miami. We brainstormed for a few minutes before they made their final decisions and I had the information I needed to create the new bike boxes. Overall I’m having an awesome time working with the guys.