This week continued with the same project. The invitation for the ,” Best of New York”, award dinner. It was actually a pleasure continuing this project because , it was a project we started from the ground up. This week I spent placing type on the invitation where it needed to go, doing research and most importantly finding out which typeface is going to suit the invitation best. Granted searching for a typeface might not sound like a lot of work, but it took me 1 hour to find the right typeface. Searching through one thousand fonts is no easy task.

Once the typeface was selected, Trade Gothic (bold 20, and oblique) I walked up to Al to confirm that it was the right pick, I ended that project with a therapeutic smile. Al then calls me to the back to start a photo shoot. The invite, this year, is to honor environmentalist, so Al thought it best to have something of a nature feel to it. He sketched out something quick and minutes later he had the same plant that he used as reference. I asked why cant we photoshop the plant onto the invite? Al made it clear, and i understood, that the invite would look better if the photos were taken from real life instead of from google.

The photo shoot didn’t take to long. Al had the idea of using me to grab the plant, dirt and all, and have the dirt falling in between my fingers. He draped the my torso with a black blanket and silhouetted my hands. All and all I learned a lot on that day. Al used different lighting techniques and photography equipment I’d never used before. Once the shoot was finished my take home project was to photoshop the background, masking, from the images Al gave the “ok” to .