Final Project

My final project will be based on the issue about how Plastic effect marine sea animals. How it kills them and how its is destroying not only the lives of sea animals but in addition is adding to our pollution in our own ocean. Water is very important to our lives, so does sea animals. I care a lot of about this situation. Plastic is harming animals and it should be stopped because lives are getting lost.

Chocolate is healthy

http://elitedaily.com/news/world/eating-chocolate-good-for-you-study/1068501/

http://elitedaily.com/news/hersheys-kisses-healthy-natural-flavor/1287495/

The topic I chose was chocolate and the benefits for you. I have read several articles on how chocolate can give you a lower risk of heart disease. Researchers at the University of Aberdeen found people who eat chocolate were 11 percent less likely to suffer from cardiovascular disease, 9 percent less likely to have hospital visits or death because of coronary heart disease and up to 25 percent less likely to fall victim to associated death than people who don’t eat chocolate at all. I was thinking of getting a bar of raw chocolate and putting it on top a bed of green leaves to symbolize healthy lifestyle. Or I can get someone who looks healthy eating a chocolate bar.

Final Project – Kids on Sweets

My final project will be based on a article written by David Sack, he informs parents about the risk of children being obsess with sweets and that sugar is very addictive, similar to an addictive drug. Children that consumes large portion of sugar can develop serious number of health problems.

Article reference- http://www.huffingtonpost.com/david-sack-md/kids-sugar_b_3862244.html

Headline of the article: “Kids on Sweets: Are We Raising a Generation of Sugar Addicts?”

sugar-medsFirst Idea: What drug-addicted use?

-Replace drug contents with something sweet, like m&m’s or skittles.

 

 

 

sugar_in_cereal

Second Idea: what’s inside the box?

-Replacing the content with sugar and pour it down on a container.

 

Final Project Ideas

My final projects will be a series of images that accompany with the article

The “Mean Drunk”: When Alcohol Abuse Unleashes Anger and Violence by Randy Varga. ( Click here to read the full article )

I think alcohol abuse is a serious problem every where that needs to be addressed. Having friends and relatives who have drinking problems, I’ve seen how out-of-control drinking can have big negative impacts not only on drinkers’ lives but also on their families and friends. The effects that alcohol has on one’s mind can damage his/her social life and intimate relationships by physically hurting their loved ones. The victims can be alcoholic’s partner, children, parents or friends.

My first idea is to pair drinkware/ liquor bottles with stuffed animals that embody the idea of child abuse being as one of the alcohol-influenced actions.

. Teddy bear: the boy

. Rabbit: the girl

Idea #1The second idea is to show alcohol drinks along with broken mugs that represents the loved ones in a drinker’s life being hurt.

Omega and Cindy: Time Together

In her case study about the Omega Watch ad in which Cindy Crawford appears as a spokesperson for the brand, Liz Wells explains the message and the goal behind the idea of having the model posing in such a specific way in relation with the watch and the treatment  of the photography of the campaign. Known for her enduring beauty and intelligence, Cindy’s figure image is sophisticatedly implied to the watch by depicting a so-called “relationship” between the famous model and the watch. That message of having a watch as a perfect companionship is not only conveyed through the photography but also through the text. Those elements support each other and indicate an alluring yet meaningful relationship.

The effectiveness in the concept of the Omega ad speaks to a bigger picture of how advertising manages to achieve certain goals by forming certain relationships between their products and the consumers. In that bigger picture, the depicted quality of the product and how they will improve the consumers’ life, especially those rendered through photography, outstand other facts and other contexts related to the manufacture process. That thought of Well’s on advertising photography restates a part of the reality of the consumer culture that we often forget. However, considering the core of this business, the professionals, in one way or another, are still aiming for the best persuation.

Poetry

The two poems describe driving a car as two different experiences giving different emotion and feelings. In “she being Brand” by e.e. cummings, the interaction and the relationship between the driver and the car make a delightful and sensual experience of pleasure. In the other hand, the journey that Phillip Levine had with his car in “Coming Home, Detroit, 1968” is a passage of chaos and devastation filled with lost and depressed feelings.

The car in cummings’ poem is depicted as “new” and “good” to which the driver “careful” controls. The masterful control of the driver along with the smoothness of the car movement create the notion of erotica and the absolute satisfying experience in which both the driver and the car fulfill their missions. On the contrary, “rags” and “fire” in Levine’s poem create destructive image of Detroit going through chaos and breakdown. The city became “where you lost it all” and “the cry of wet smoke hanging in your throat”.

E.e. cummings completes his poem with a perfect “stand-still” of the car stopping after a smooth journey which helps accomplish the feeling of satisfaction. However, Phillip Levine chose to end his poem with a statement ” We burn this city everyday” that enhances the notion of lost and desperation.

Vanitas

Unlike other still life paintings, Dutch 17th and 18th Century still life paintings differentiate themselves by the message of mortality. The apparent similarity lays at the common subject matters that often appear in any still life paintings such as fruits and flowers which embody for the beauty and delicacy of the privileged class. However, the main difference is that instead of focusing on the material value of the beauty image of those objects, Dutch still life paintings show the nature of things being decay and fade throughout time. In the Rachel Ruysch painting Fruit and Insects, among the seemingly luxurious and delightful image of colorful peaches and grapes, we see the leaves are dying and the insects are eating the fruits. The decay of those organic matters speaks to the core of nature and materialism: In the shortness of life, all of the desire of beauty and material things are vanity.

In the series Hegemony or Survival of Hector Rene Membreno-Canales, his use of Dutch still life painting approach along with rather opposite other subjects is meant to reveal the irony of how humanity or to be exact, a group of people with power, is destroying other people’s life and the world for meaningless motives. In the blindness of power and the desire of domination, people are drawn themselves into the devastating and brutal conflicts and forget about the nature of life and the rather important needs of their situations and their countries’ destiny.

Cindy Crawford Omega

Liz Wells’ thesis explain the similar characteristics of omega watch ad being looking like the girls in the 1930’s. Omega watch made this ad for the purpose of emphasizing Cindy, the model, having an interaction with the watch, in a sexual way. By having Cindy to be placed on a black background and wearing the watch next to her half-open mouth, it says that you and your watch can build an intimate relationship together. The ad is all about selling the product, and who it can appeal to, so by putting two things together, a person and a object it can give a significant effect.

I agree to Wells’ opinion about the specific ad and advertising photography in general as Omega watch wanted their ad to be glamour up so it’ll make us feel like we want to buy the watch. Ads that are made attractive has the successful chance on grabbing consumer’s attention,  make  them feel like buying the product and nothing else.

Omega and Cindy: Time Together

This article speaks about the Cindy and Omega article being shot in shot in a similar way women were in the 1930s but with a modern twist to it. The shot is shown as an isolated shot no background, but her hair is loose and wearing a sporty tanktop suggesting modern feminisim. I agree on the way she describes the ad. You can see how the watch is the focused through the central position it is in. The way cindy’s mouth is slightly open and her head is leaning on her arm portrays a sensual feel to the watch. I think the second paragraph to this article really discusses how photography is a big part of marketing. The person you choose to endorse your product goes hand in hand with your product. Cindy Crawford has a sucessful career in journalism and has done alot of work in charity and this transmits through the ad. Overall the commodiifcation of human emotions and relations is one of the most persuavie influences of modern advertising.