Cindy Crawford Omega

Liz Wells’ thesis explain the similar¬†characteristics of¬†omega watch¬†ad¬†being¬†looking like the girls in the 1930’s.¬†Omega watch¬†made this ad for the purpose of emphasizing Cindy, the¬†model, having an interaction with the watch, in¬†a sexual way. By having Cindy to be placed¬†on a black background and wearing the watch next to her half-open mouth, it¬†says that you and your watch can build an intimate relationship together. The ad is all about selling the product, and who it can¬†appeal to, so by putting two things together, a person and a object it can give¬†a significant effect.

I agree to Wells’ opinion about the specific ad and advertising photography in general as Omega watch¬†wanted their ad to be glamour up so it’ll make¬†us¬†feel like we¬†want to buy the¬†watch. Ads that are made attractive has the successful chance on grabbing consumer’s¬†attention,¬† make ¬†them feel like buying the product and nothing else.

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