Fiore and McLuhan co-creators of “The medium is the message” speaks about the fast pace environment in which humans are progressing. This being said when things are change we must change with it.
Speaking on the extent that media has on humanity and “the extensions of man” we can say that this is due to the fact that we as people consume so much media that we ourselves are an extensions of it. all of the content being shared online are from people who are voicing and sharing online are from their personal thoughts. This showcases the idea of extension of ones self but in a different medium. One that can have an impact on others behaviors.
With technology being an extension of oneself its easy to get wrapped up and disregard the hazards. Such things are being too reliant on technology and consuming its media can affect people and society. Seeing what is created online can have a negative affect on the what you perceive as the truth. Which can affect all who sees it, which has a domino affect to the overall society.
The overall job of a designer is to create visuals that convey a message, and in this adapting and fast pace industry designers are always discovering new ways in creating their message. whether its digitally or traditionally. Designers can can change the perception and reality of what people see. They can choose to voice their own opinions or ones of others.
I definitely agree with you Simon that designers are always finding new ways to design because of how fast paced the design world is and how the world is changing around us. Interesting that you say designer can change the perception and reality of what people see. Never thought of it that way!