Roland Barthes author of Rhetoric of the image

Panzani Pasta ad

  • Linguistics can be seen right off the bat. The use of labels and captions within the ad on the products .
  • The word Panzani not only is their name, but it shows us its Italian connection
  • The pure image element its presenting is freshness. A return from the market feeling
  • The pure image is also telling us of its convenience and essentially domestic preparation.
  • Signifying shopping for oneself with an open net bag and a few items rather than a hastily packed bag
  • The signifies are present through the visuals of pasta, tomatoes, peppers and the tri colors of yellow, green and red alludes to the Italinicity.
  • The composition of the image is reminiscent of still life.
  • Denoted images signifies the item as they appear in reality
  • the photograph by virtue is perceived as a message without a code.