Sadman Hafiz-Week 8 Response

These are my 3 advertisements which I think use some of the elements from the readings.

The reading states when working with topics such as race, ethnicity, etc, it’s very difficult for brands to achieve a clear message that the audience would understand easily. Often a wrong approach to these topics may result in completely different meanings. Trying not to be racist or sexist may make it even more racist or sexist for the audience depending on how and what elements were used.

These are my 3 advertisements which I think use some of the elements from the readings.

               Nike “Dream Crazy” Colin Kaepernick

This ad was very controversial because of the reference to Colin Kaepernick’s protest against racism and the lawsuit against the NFL. Many people hated the campaign because of racist and political beliefs. This ad also directly attacked Donald Trump and the law enforcements at the time which many of his supporters hated. Nike knew all about it but still decided to take this approach, they believed that there’s no problem if people hated it they just wanted more people loving it than hating it. Nike did have some backlashes and decrease in support at the start but in the end more people liked the campaign and they profit a lot from this Ad. This black and white ad was done intentionally by Nike and was successful doing so. 

                  Ebony HBCU STEM Queens

This ad was intended to only black, young women as they said “ The future is indeed young, Black and female!” in their web. The creators in this case, clearly designed this through the consideration of one specific race and gender. This ad made it very clear as to what they are trying to do.

My last poster is something that i’m seeing everyday now on the subway

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                  MTA, The only sure way to make it to Broadway.

Up until now I didn’t really think deeply about this ad but after this assignment I realized that this ad also considers gender, race and culture. I know that these are the actors for the show but in general as a print ad it uses the elements very well to catch the eye of every audience regardless of their gender and race.

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