I provided a design that I created using the grid. Each reading really emphasized the importance of the grid in new typography. It states that in Josef Müller-Brockmann, Grid and Design Philosophy, “the will to cultivate objectivity instead of subjectivity, the will to rationalize the creative and technical production processes, the will to integrate elements of color, form, and material” and I believe this design follows those credentials. There’s elements of color, it’s creative but technical because it follows a grid that I created and it’s about neutrality over emotion. The design showcases history of the designer and then next to it a typographic design using his name, his initials, and various different keys from the keyboard. I really like this design because it is simple and focuses on the creator of the typeface and then uses that typeface to create a typographic design.
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