- What values or attributes would you want to explore that represent your brand? I want to bring the brand’s ability to be top quality. As well as keeping a low price point and being able to reach out to new customers everyday through new connections.
- How would you describe your personality? I am very approachable. I love to listen to people’s opinions and have a debate if needed, I consider myself energetic. I operate a tshirt company since 2013 and having a positive mindset allows me to tackle all the issues that creative individuals have on a daily basis.
- What emotions do you want your personal brand to evoke in the audience? I would like for the person to feel warm and fuzzy while using my products. My brand brings a nostalgic feel and look to a general target audience.
- Do you have any initial ideas or preferences for the logo’s visual style? Yes I do have a preference, I want the letters to be legible as readable by keeping it simple.
- Are there any specific symbols, icons, or imagery that should be included in the logo? No, keep it plain and simple so it can be viewed and understood from all ages.
- What colors do you envision for the logo? Are there any color preferences or associations? I enjoy working with black and white. But if i had to add color i would have 2 to 3 colors max.
- Besides the logo, what other visual elements (typography, patterns, etc.) would complement the personal brand? The ability to see a clean design with a vibrant color palette. As well as a relatable font that can be understood by all ages.
- Are there any individuals or brands that you admire or consider competition? I admire the Ralph Lauren brand and how each sub brand under the Polo umbrella they have is different and caters to different people.
- Do you have any examples of personal branding or logos that you find inspiring? Again I like the whole Ralph Lauren design of the man on a horse. It fits polo perfectly and puts out the message of what the brand represents.
- Where will the personal brand and logo be primarily used? (e.g., social media profiles, website, business cards, presentations) It would be used for all the above with technology taking off at the rate it has. To stay in the race you need the right tools and all that was listed is a chunk of exposure needed to keep your business afloat.
Category: PART A: Personal Branding Brief (Page 1 of 3)
- What values or attributes would you want to explore that represent your brand?
I want to have a messy look for the brand, a feeling that this was made by a human hand that’s shaky, a bit unfocused but trying their best.
- How would you describe your personality? (e.g., innovative, approachable, sophisticated, energetic, etc.)
Quiet, Simple, Laidback, Smooth, Unfocused
- What emotions do you want your brand to evoke in the audience?
I want to evoke a feeling of calm, to not worry as much about the issues in the world, and focus on their own personal world. It’s gotta calm people’s anxiety even just a bit, and ignite passion for people.
- Do you have any initial ideas or preferences for the logo’s visual style?
I have had a hard time combining my initials or full name as a logo, so I wanna represent it with a more abstract logomark.
- Are there any specific symbols, icons, or imagery that should be included in the logo?
I’d want to have the logo being hand drawn, in an inky style, like sumi ink. Something related to my curly hair, like swirls. Gotta include my name (Joshua Blas)
- What colors do you envision for the logo? Are there any color preferences or associations?
I think the best colors for the logo would be a blue with purple, or an orange and purple. I’ve always been fascinated by the sky, and how different colors end up.
- Besides the logo, what other visual elements (typography, patterns, etc.) would complement the personal brand?
I have a fondness for Swiss typography. I’d like to have a bold font for the title, and something like helvetica or akzidenz. Maybe some type of pixel patterns, since I love old games.
- Are there any individuals or brands that you admire or consider competition?
I have some designers and artists online that I really look up to, and pretty much have a similar career I want to have. For designers, Nowack Design and Jesse Nyberg, and for artists, Koteriink.
- Do you find any examples of personal branding or logos inspiring?
My favorite personal branding is probably Nowack Design. He works within the Esports industry and teaches people about design on twitch streams and stuff like that. He had a whole brief, website, motion graphics, and a bunch of other stuff.
- Where will the personal brand and logo be primarily used? (e.g., social media profiles, website, business cards, presentations)
My personal branding would be mainly focused on social media. I’d like it to be usable for my own website, twitter, tik-tok, instagram, and youtube. Be able to have it recognizable through the certain design and art style it has.
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