COMD 2300 Communication Design 1 Spring '24

Class 23

• Date: Monday, 04/15/2024
• Meeting Info: P-122
• Topic: Presentation of Project 3 & Discuss Final Project
• Activities & Homework: Start researching about your topic.
• DUE on Thursday 4/18: Upload a Word document stating why you have chosen this topic and what awareness are trying to create with the PSA poster.
  • Work on choosing a powerful and relevant quote from reputable sources on the internet. The quote should be succinct, impactful,
    and directly related to the social or environmental issue you want
    to address.
  • Conduct thorough research on the chosen issue to gain a deep understanding of its significance, causes, and potential solutions. This will inform the visual elements of your poster.

Class 24

• Date: Thursday, 04/18/2024
• Meeting Info: P-122
• Topic: Select a Social awareness topic or environmental issue
• Activities & Homework: DUE TODAY: Upload a word document stating why you have chosen this topic and what awareness are trying to create with the PSA poster.
  • Explain Quote Selection:
    • Choose a powerful and relevant quote from reputable sources on the internet. The quote should be succinct, impactful, and directly related to the social or environmental issue you want to address.
  • How are you Researching and Understanding:
    • Conduct thorough research on the chosen issue to gain a deep understanding of its significance, causes, and potential solutions. This will inform the visual elements of your poster.

Class 21

• Date: Monday, 04/8/2024
• Meeting Info: P-122
• Topic: Learn about Presentation Skills
• Activities & Homework: Finalize the Copy, Caption, & Visuals of the Instagram post & Story. Begin the Presentation and Use the Project template link in Project 3.

Class 22

• Date: Thursday, 04/11/2024
• Meeting Info: P-122
• Topic: Present Project 3
• Activities: Critique Day
• Homework: THE FINAL DUE DATE FOR PROJECT 3 by 6 PM AND RESUBMISSION OF THE PREVIOUS PROJECT BY 11:59 PM THURSDAY, APRIL 11TH, 2024

Class 19

• Date: Monday, 04/1/2024
• Meeting Info: P-122
• Topic: Presentation of Project 2 & Discuss Social Media Techniques

• Activities: Begin Project 3 Transforming the OOH Campaign into an Instagram Post
• Homework: Work on Copy for the Instagram Post & You can work on Projects 1 & 2 and resubmit.
• THE FINAL DUE DATE FOR PROJECT 3 AND RESUBMISSION OF THE PREVIOUS PROJECT BY THURSDAY, APRIL 11TH, 2024

Class 20

• Date: Monday, 04/4/2024
• Meeting Info: P-122
• Topic: Work on Project 3

• Activities: Work on Instagram & copy revision
• Homework: Work on the OOH Instagram Post with slides & 1 Story

Class 17

• Date: Monday, 03/25/2024
• Meeting Info: P-122
• Topic: Discuss OOH Design + Mockup Placement

• Activities: Begin Part D in class & a feedback session on the headlines.
  • Check out some famous examples of copy
• Submit before 6 pm: The final assignment should include: a. A document with the 5 headlines (five headlines using five types). b. A separate document or presentation where students can juxtapose the headlines and corresponding images to demonstrate the synergy between the visual and textual elements.

Class 18

• Date: Thursday, 03/28/2024
• Meeting Info: P-122
• Topic: Work on OOH Mockups & Presentation

• Activities: Implement any final edits
• Homework: Project 2 Due TODAY. UPLOAD IN BEHANCE & SUBMIT THE LINK UNDER PART D OF PROJECT 2
  • A presentation detailing your product/service selection and rationale (1 paragraph / 1 slide). Specs: 19 inch x 10 inch (Landscape)
  • Concept statement outlining the core message and (1 paragraph/1 slide).
  • Information about OOH
    • CLIENT:
    • PROJECT OBJECTIVE:
    • TARGET AUDIENCE:
    • KEY PRODUCT / SERVICE BENEFITS:
    • KEY MESSAGE:
    • CALL TO ACTION:
  • High-resolution images of the OOH placements
    • Concise copy for each advertisement (1-2 sentences each) & Call to Action.
  • Presentation slides should be submitted in pdf form. (In total there should be 9 to 10 slides to showcase all elements).
• FREE MOCKUPS TO DOWNLOAD:
  • https://www.free-mockup.com/mockups/outdoor-advertising-billboard-free-mockup-2/
  • https://mockuptree.com/free/category/billboard-mockup/

Class 15

• Date: Thursday, 03/18/2024
• Meeting Info: P-122
• Topic: Submit the OOH Moodboard & OOH Sketches before 6 pm today
  • Discuss Project 2 Part C: OOH Headline Exploration

• Activities: Begin Part C in class & a feedback session on the creative brief.
• Homework: Continue to work on Project 2

Class 16

• Date: Thursday, 03/21/2024
• Meeting Info: P-122
• Topic: Work on Headline for the OOH campaign
  • Discuss Project 2 Part C: OOH Headline Exploration

• Activities: Individual Feedback Session & Begin Part C
• Homework: The final assignment should include: a. A document with the ten headlines (five types x five headlines). b. A separate document or presentation where students can juxtapose the headlines and corresponding images to demonstrate the synergy between the visual and textual elements. by Monday, March 25th, 2024.

Class 13

• Date: Monday, 03/11/2024
• Meeting Info: P-122
• Topic: Discuss Project 2 OOH Advertising  What is a Creative Brief for OOH Campaign?
• Activities: Begin Project 2 Part A
• Homework: Begin in Class and due by Thursday, March 14th, 2024
  • For the campaign, you can choose any client or subject except for alcohol, cigarettes, or vaping products or any products/clients that may have a negative effect on society.

Class 14

• Date: Thursday, 03/14/2024
• Meeting Info: P-122
• Topic: Discuss Project 2 Part B: Moodboards
• Activities: Begin Project 2 Part B: Moodboards
• Homework: Submit the OOH Sketch and Moodboard on Openlab Lab by Monday, March 18th, 2024.

Class 11

• Date: Monday, 03/4/2024
• Meeting Info: P-122
• Topic: Present your Personal Branding from Behance.
• Activities: Presentation should be uploaded before 6 pm on Openlab & Behance.
• PROJECT 1 DUE TODAY MONDAY MARCH 4TH, 2024
  • FINAL PART OF THE SUBMISSION
  • Submission Guidelines:
    • Submit a visual report detailing the brand selection, research, logo design process, feedback received, and final logo selection on Behance.
    • Final layouts and presentations (1920×1080)can be designed in Illustrator Indesign Photoshops With JPGs uploaded to Behance. 
    • Include visual materials such as sketches, digital drafts, and the final logo design.
    • Project Template
      • Present your work during the designated presentation session.
      • https://drive.google.com/file/d/1ThpKe7bdv1Ho2GB2V4a0rMRht7zioWRr/view?usp=drive_link

Class 12

• Date: Thursday, 03/7/2024
• Meeting Info: P-122
• Topic: Introduction to Project 2 Out-of-home Advertising
• Activities: Presentation on What is OOH Advertising? Group Activity in Class
• Project 2 PART A: Due by Monday, March 11th, 2024
  • For the campaign, you can choose any client or subject except for alcohol, cigarettes, or vaping products or any products/clients that may have a negative effect on society.

Class 8

• Date: Thursday, 02/26/2024
• Meeting Info: P-122
• Topic: Work in class & Finalize your logo selection
• Activities: Review the final part of the assignment (Mockups & Presentation Template)
• Due Today:
  • Submit your 5 top favorite logos from the B+W exploration as a JPG (1080 x1920 pixels) containing your logo design, color palette, typography choices, and a rationale (200-300 words) on your color and typography choices. in the comments section of this assignment.

Class 9

• Date: Wednesday, 02/28/2024 (MONDAY SCHEDULE)
• Meeting Info: P-122
• Topic: Individual Feedback Session
• Activities: Work in class to implement the feedback to all the submissions.
• Homework: Finalize your Project 1 Submission (Logo, Mockups, & Presentation)

Class 10

• Date: Wednesday, 02/29/2024 (Sub Instructor)
• Meeting Info: P-122
• Topic: Final Feedback Session
• Activities: Work in class to implement the feedback to all the submissions.
• PROJECT 1 DUE MARCH 4TH, 2024
  • FINAL PART OF THE SUBMISSION
  • Submission Guidelines:
    • Submit a visual report detailing the brand selection, research, logo design process, feedback received, and final logo selection on Behance.
    • Final layouts and presentations (1920×1080)can be designed in Illustrator Indesign Photoshops With JPGs uploaded to Behance. 
    • Upload to FINAL PART TAB. You can include the Behance link in it and publish. This is important because I will be able to grade you privately on Project 1.
    • Include visual materials such as sketches, digital drafts, and the final logo design.
    • Project Template
      • Present your work during the designated presentation session.
      • https://drive.google.com/file/d/1ThpKe7bdv1Ho2GB2V4a0rMRht7zioWRr/view?usp=drive_link

Class 7

• Date: Thursday, 02/22/2024
• Meeting Info: P-122
• Topic: Learn about how to apply COLOR & TYPOGRAPHY to your logo
• Activities: In-class discussion and feedback on logo sketches
• Due Today: Thursday, February 22nd, 2024
  • Include a brief written description (200-300 words) explaining the concept behind your logo, and how it has evolved so far from your mood boards and sketches while reflecting design choices you made, and the intended message it conveys.
  • Submit your assignment in the comment section of this assignment.
    • 1920×1080 (Widescreen) JPG with 8-10 Black and white logos

COLLEGE CLOSED TODAY: Monday, February 12th, 2024

Class 6

• Date: Thursday, 02/15/2024
• Meeting Info: P-122
• Topic: In Class Discussion on Logo Sketching & transforming your logo to digital file using Illustrator
• Activities: Presentation on Tips for effective logo design & Use the guidelines to work on Black and white logo. Work in groups of 4 to 5 to give feedback to each other on Logo/Sketches
• Due Dates: Thursday, February 15th, 2024
  • Upload and submit to Openlab before 6 pm for in-class discussion.
  • Post your logo exploration (15-20 sketches) in the comments with a summary of how your logo relates to your mood board and the thought process you had while creating your thumbnails  (200-300 words) 

Class 4

• Date: Thursday, 02/05/2024
• Meeting Info: P-122
• Topic: Personal Branding Moodboard & Learn about Personal Logo Sketching and Brainstorming
• Activities: Individual Feedback on Moodboard if needed. Work on Personal Logo Sketching (bring your sketchbook & pencils/pens)
• Due Dates: Thursday, February 8th, 2024
  • Submit your project as a digital file (PDF or image) along with the written description via the discussions on Openlab. (any orientation with size of 8.5 x 11)
  • A brief written description (approximately 200-300 words) explaining the design choices you’ve made, the reasoning behind your selections, and how they reflect your personal brand.

Class 5

• Date: Thursday, 02/08/2024
• Meeting Info: P-122
• Topic: Personal Branding Moodboard Due & Work on Logo Sketching
• Activities: Present your Moodboard to the Class & Start Sketching your Logo (bring your sketchbook & pencils/pens)
• Due Dates: Thursday, February 15th, 2024
  • Upload and submit to Openlab before 6 pm for in-class discussion.
  • Post your logo exploration (15-20 sketches) in the comments with a summary of how your logo relates to your mood board and the thought process you had while creating your thumbnails  (200-300 words) 

COLLEGE CLOSED ON February 12th, 2024