https://www.behance.net/gallery/196031097/Project-2-Part-A-OOH-Advertising-Campaign
Category: Project 2 Part A: Creative Brief for OOH Campaign (Page 1 of 3)
NIKE:
Statement Objective: Nike has the best sportswear for athletes and we want to branch out to Guyana for their cricket team.
Target Audience: The target audience is Guyana’s cricket team. To provide this team with new comfortable uniforms and gear to help support their team.
Rationale: I am trying to get Nike to branch out a store in Guyana due to the lack of gear Guyana has for their sports teams. With the help of NIke we can achieve the goal to give Guyana’s cricket team sports gear, jerseys, medic support and a comfortable reassurance that they are being taken care of.
Objective Statement:
The goal is to encourage the purchase and use of insoles for children and possibly even insoles for the parents.
Target Audience:
Parents of young children.
Rationale:
We’re trying to appeal to parents of children who want the best for their kid’s health. Most people only think of insoles once they already have developed pains but we want them to see the insoles as a means of preventing foot pains while their children are young, before it starts. While also reminding the parents themself that its not too late for them either.
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