COMD2300 Communication Design I, S2023

active 1 year, 1 month ago
COMD2300 Communication Design I, S2023
This Course is OPEN.
Professor(s)
Department
Communication Design
Course Code
COMD
Semester / Year
Spring 2023
Course Description

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.
This is a foundations course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction, and verbally through copywriting. Project-based assignments from concept through digital output challenge students to consider the relationship between the product, its target audience, and marketing objectives. Students learn the importance of conceptual thinking, professional execution, and development process.

Acknowledgements

This course was created by: Brian Jones

View the course(s) that this course is based on. This course has been cloned or re-cloned 2 times; view clone(s).

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