Class 17

  • Date: Monday, 03/25/2024
  • Meeting Info: P-122
  • Topic: Discuss OOH Design + Mockup Placement
  • Activities: Begin Part D in class & a feedback session on the headlines.
  • Submit before 6 pm: The final assignment should include: a. A document with the 5 headlines (five headlines using five types). b. A separate document or presentation where students can juxtapose the headlines and corresponding images to demonstrate the synergy between the visual and textual elements.

Class 18

  • Date: Thursday, 03/28/2024
  • Meeting Info: P-122
  • Topic: Work on OOH Mockups & Presentation
  • Activities: Implement any final edits
  • Homework: Project 2 Due TODAY. UPLOAD IN BEHANCE & SUBMIT THE LINK UNDER PART D OF PROJECT 2
    • A presentation detailing your product/service selection and rationale (1 paragraph / 1 slide). Specs: 19 inch x 10 inch (Landscape)
    • Concept statement outlining the core message and (1 paragraph/1 slide).
    • Information about OOH
      • CLIENT:
      • PROJECT OBJECTIVE:
      • TARGET AUDIENCE:
      • KEY PRODUCT / SERVICE BENEFITS:
      • KEY MESSAGE:
      • CALL TO ACTION:
    • High-resolution images of the OOH placements
      • Concise copy for each advertisement (1-2 sentences each) & Call to Action.
    • Presentation slides should be submitted in pdf form. (In total there should be 9 to 10 slides to showcase all elements).
  • FREE MOCKUPS TO DOWNLOAD:
    • https://www.free-mockup.com/mockups/outdoor-advertising-billboard-free-mockup-2/
    • https://mockuptree.com/free/category/billboard-mockup/