1. What values or attributes would you want to explore that represent your brand?

I want to have a messy look for the brand, a feeling that this was made by a human hand that’s shaky, a bit unfocused but trying their best. 

  1. How would you describe your personality? (e.g., innovative, approachable, sophisticated, energetic, etc.)

Quiet, Simple, Laidback, Smooth, Unfocused

  1. What emotions do you want your brand to evoke in the audience?

I want to evoke a feeling of calm, to not worry as much about the issues in the world, and focus on their own personal world. It’s gotta calm people’s anxiety even just a bit, and ignite passion for people.

  1. Do you have any initial ideas or preferences for the logo’s visual style?

I have had a hard time combining my initials or full name as a logo, so I wanna represent it with a more abstract logomark.

  1. Are there any specific symbols, icons, or imagery that should be included in the logo?

I’d want to have the logo being hand drawn, in an inky style, like sumi ink. Something related to my curly hair, like swirls. Gotta include my name (Joshua Blas)

  1. What colors do you envision for the logo? Are there any color preferences or associations?

I think the best colors for the logo would be a blue with purple, or an orange and purple. I’ve always been fascinated by the sky, and how different colors end up.

  1. Besides the logo, what other visual elements (typography, patterns, etc.) would complement the personal brand?

I have a fondness for Swiss typography. I’d like to have a bold font for the title, and something like helvetica or akzidenz. Maybe some type of pixel patterns, since I love old games.

  1. Are there any individuals or brands that you admire or consider competition?

I have some designers and artists online that I really look up to, and pretty much have a similar career I want to have. For designers, Nowack Design and Jesse Nyberg, and for artists, Koteriink. 

  1. Do you find any examples of personal branding or logos inspiring?

My favorite personal branding is probably Nowack Design. He works within the Esports industry and teaches people about design on twitch streams and stuff like that. He had a whole brief, website, motion graphics, and a bunch of other stuff.

  1. Where will the personal brand and logo be primarily used? (e.g., social media profiles, website, business cards, presentations)

My personal branding would be mainly focused on social media. I’d like it to be usable for my own website, twitter, tik-tok, instagram, and youtube. Be able to have it recognizable through the certain design and art style it has.