Syllabus
Instructor
S.E. Libby Clarke
sclarke@citytech.cuny.edu (I will only respond to emails sent to this address)
Office Hours (by appointment only): N1126, Monday 4-5pm, Thursday 2:30-3:30pm
Description
In this course you will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. You will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites
Grading
90% = Presentations, Homework, Exams, Quizzes
Exams 20%
Quizzes 10%
Content Development Project 10%
Team Project 10%
Ad Campaign Project 20%
Homework 20%
10% = Class preparation/participation/attendance
CP/P/A 10%
Statement
I reserve the right to change the syllabus or grading formula as I see fit, given the composition and progress of the class. I will notify the class as to these changes in writing in a timely fashion.
