Prof. Anita Giraldo | OL 44 | Spring 2021
Hi, I'm Professor Anita Giraldo. I teach and write courses in design, photography, design theory and creative project management in the Communication Design department at the New York City College of Technology.
At City Tech, my signature project is the design, furnishing and implementation of The Pearl media study center, a $5M capital project funded by the New York State Department of Education and coordinated by the New York State City University of New York.
Before coming to City Tech, I have worked as an installation artist, designer and fine art print maker. My work has been and continues to be exhibited nationally and internationally and has received funding on the city, state, national, international private level through grants, fellowships purchase princess and residencies.
Before that I was the sole proprietor of my own commercial photography studio where I executed numerous national advertising campaigns for fashion and still life clients and consumer catalogs.
Throughout the graphic arts industry I have been manufacturing director for international art magazines and production managed consumer magazines such as "Time Out New York,Art + Auction, Saveur and many others.
All of these experiences began shortly after I finished art school with my first job as an illustrated book designer in the Studio Book division at Viking Press/Penguin Books.
Type on the third dimension. Type on a box: samples of type on a cube–experimental and practical applications.
Specifically: Typography on boxes (packaging) or in the three dimensions (signage)
For Type in Motion. Motion as a series of time-specific events
Specifically: Motion is the illusion of sequential images. The more images, the smoother the motion. The shorter the duration of the image OR the greater the number … Read More
Further development of hand-lettering aesthetics and techniques AND how to find a dream job: reading job postings specifically for entry level designers.
Specifically: Guest speaker/demonstration of hand lettering.
Various examples of hand-lettered and new scripts used in online and analog renditions. Sign painting, font design.
Specifically: Ligatures used in logos
Historical hand rendering of various typographic alphabets
Specifically:
• How to render the letterforms by hand
• How to write the perfect resume. The importance of knowing how to measure and how to create analog presentations. For the … Read More
Typography as a symbol; and image, rather than a literal rendition.
Specifically: How various cultures use the typographic image.
Lecture: Developing meaning to the image; conveying thoughts and emotions through images. Examples of small images and their impact on actions and ideas. Pictographic systems in world cultures.
© 2024 COMD1200 Graphic Design Principles II, Sp2021
Theme by Anders Noren — Up ↑
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
Recent Comments