Prof. Anita Giraldo | OL 44 | Spring 2021

Author: Anita Giraldo (Page 1 of 3)

Hi, I'm Professor Anita Giraldo. I teach and write courses in design, photography, design theory and creative project management in the Communication Design department at the New York City College of Technology.

At City Tech, my signature project is the design, furnishing and implementation of The Pearl media study center, a $5M capital project funded by the New York State Department of Education and coordinated by the New York State City University of New York.

Before coming to City Tech, I have worked as an installation artist, designer and fine art print maker. My work has been and continues to be exhibited nationally and internationally and has received funding on the city, state, national, international private level through grants, fellowships purchase princess and residencies.

Before that I was the sole proprietor of my own commercial photography studio where I executed numerous national advertising campaigns for fashion and still life clients and consumer catalogs.

Throughout the graphic arts industry I have been manufacturing director for international art magazines and production managed consumer magazines such as "Time Out New York,Art + Auction, Saveur and many others.

All of these experiences began shortly after I finished art school with my first job as an illustrated book designer in the Studio Book division at Viking Press/Penguin Books.

Week 15 Lesson Plan



  • Make sure the content of the publication lines up with the order on the TOC.

Session 1

  • Any last design issues cleaned up; personal assistance while classmates work in break-out groups.


  • Make any corrections to
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Week 14 Lesson Plan


Final refinement of any projects needed for zine. Include in the layout.

And: The 100% Rule: Illustrated lecture for Time and Project Management

Organizing work with teams using a WBS or the 100% Rule.


  • Brush up on PDF
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Week 13 Lesson Plan


Poster critique. The final, the ISSUU Doc/Process Book

Specifically: Design and layout a 20+ page digital book of the semester’s work to post on an open-source online platform.


  • Find the specifications required for the zine; organize the
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Week 9 Lesson Plan


Type on the Third Dimension. Type on a box: additional samples of type on a cube–experimental and practical applications on architecture and signage.

Specifically: Computer … Read More

Week 12 Lesson Plan


Design Assets


Style sheets are a catalog of the assets in a project. While at most design firms and agencies these assets are hard-wired by IT on the direction of the creative directors to avoid any errors, … Read More

Week 9 Lesson Plan (alt)


 Type in motion in both commercial applications and movies. Examples are shown of various applications.

Specifically: Type moves to divert the eye to what is important. With digital video it can enlarge and change color more effectively than … Read More

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