Yamile Bonifacio
Topics in graphic design
Commercial homework
The commercial I chose was a Buick Super Bowl 2017 commercial. I chose this commercial for myriad of reasons. It portrays a good concepts, icons and symbols throughout the film.. Also it speaks directly to the consumer about how it should feel owning the new Buick vehicle. It portrays emotions which is a tactic that is used mostly in advertisements to erupt a reaction from the audience which is why this is effective.
In the Buick commercial it is portrays a football game amongst children. One team is red and one team is blue.. The football game is going badly and one of the children’s father says don’t worry kid your doing great. Suddenly a Buick vehicle pulls up to the game and the child of the parents that owns the Buick was a man and won the game. Because he won the game the referee turned into a female and everyone was happy.
The concept of this commercial is that life would be better with a Buick. From the models to winning the game to the emotion portrayed happiness when the Buick arrived. The symbols according to the article about French theorist Jean, ,”Situating his analysis of signs and everyday life in a historical framework, Baudrillard argued that the transition from the earlier stage of competitive market capitalism to the stage of monopoly capitalism required increased attention to demand management, to augmenting and steering consumption. “ This means that everyday symbolism becomes a part of individuals everyday life and they identify with it.
The symbolism shown here in this commercial are the colors of the uniforms blue represent sadness which is how the teams were before the Buick arrived. Red represents passion and determination which portrays which team was winning in the commercial visually. Also the way it impacts the consumer would be through emotion. I believe the emotion of everyone when the Buick arrived at the football game is happiness along with women , victory and overall life satisfaction which would make the consumer want to buy a Buick and get rid of their beaten up car and maybe have the life you always wanted full of happiness and woman and victory.
To conclude, this commercial is effective because it portrays symbols and concepts along with emotional impact towards the consumers and viewers of this commercial.
https://www.youtube.com/watch?v=atR3lwt4RMs
