After seeing the work that was done on the website for StrakeUSA they had another project they wanted us to work on. It was to create an informational flyer for them to give out at auto shows, like the New York Auto Show that is coming up. The wanted the flyer to be similar to the website so it only made sense that they wanted us to do it. We had another meeting and brainstormed some ideas. We wanted to see if it should be a tri-fold, or bi-fold, or if it should be just one page. They told us they would be giving it out in bags with their logo on it.
After some deliberation we decided we would work on a tri-fold design. I spent a few days working on some different ideas. I kept the website open on my computer for inspiration. It was awesome to be able to do this project for them. Not to mention the best part was being able to use my own photos that I took of their car. I played around with a bunch of different image placing. I finally came to a solution. I showed my boss and then we showed the owner of StarkeUSA and he loved it. He said that they will use it. It’s always a good feeling knowing that someone appreciated your work. Can’t wait to see everyone looking at these flyers when they hand them out at the NY Auto Show.
Today we started a collaboration project with StarkeUSA. The owner of this company is good friends with the owner of Oneighty. He loved the way our designs were made from our website to our social media pages. He requested for us to help him create a website for his company. StarkeUSA is a company that creates wide body kits and carbon fiber wheels. My boss let me take the lead on this project because it was not directly connected to our company, but he wanted to help his friend out. I loved this opportunity because it was my field of expertise. We spent a few days meeting with StarkeUSA talking about different design ideas and what the company stood for.
I spent a lot of time researching the company, speaking with the owner and the employees. I researched there demographic and knew what kind of clients they would be dealing with. I tried to replicate what their clients would be comfortable with. After I had my research all together I started working on some concepts. I showed these to the boss and he approved them. Once I had the green light I started working on the website. I created all the designs and images and even the layout of the website. I tried to have it simple yet sleek. I wanted it to flow nicely so the user did not have a hard time getting around.
Throughout this project I communicated with multiple people from StarkeUSA. I believe this project was a successful one because everyone was happy with the results. I was even able to take photos of the owner’s vehicle for the website. The website is currently up and you can see my work.
So considering this isn’t an office, but in fact a working place where work is physically done, there is not necessarily a proper or improper attire. Since I don’t personally do any of the heavy lifting I am entitled to wear whatever I like. We also have the option of wearing a Oneighty shirt. I found every employ in this company has a great personality and sense of humor. I think laughter is the key to happiness and keeping a positive working environment. In such a short period of working there I felt like I knew everyone there for years. Everyone was very helpful when it counted most, like when we would have to brainstorm ideas during meetings. It was nice to hear ideas from employees that were working in other fields of the company and may have no experience in marketing or advertising. I find that people without this experience always have to have great ideas and think outside the box. The employees at Oneighty all have their own working stations.
When you first come inside our facility you walk into our showroom. In our show room you can see a display of headlights we have completed, choose a color for your car from our wall of speed shapes, or simple take a look at the different aftermarket customization options we offer. In the showroom we have a desk where my main boss Alex sits. He greets all our customers and discusses future projects. Behind him is a little office with two desks, of which one is mine. Once you walk passed the show room you walk into our huge facility that can accommodate 6 cars at any given time. Each employee has a station. To the left we have 2 bays for the vinyl wrapper, where he has all his computers and printing equipment. This is also where the vinyl wrapping takes place. To the right you have our technician and disassembly, where cars are taken apart. Towards the back to the left we have the headlight assembly room that is fully filtered to get rid of any dust or debris. Behind that room to the back we have a huge paint booth that’s also fully ventilated.
Our shop is open from 9-7 5 days a week, we do not work Sat or Sunday. When it comes to lunch time, everyone can take a break to eat at any time they like, there is not set standard. The shop has a open work environment where everyone can interact with everyone. I believe this helps with the flow of creativity and allows people to help one another. Even tho I have my own desk, I like to spend my time in the back with the other employees.
I have always been a fan of the automotive industry and graphic/advertising design. So getting the opportunity to work for a company that is both was like a dream come true. I am an automotive photographer and also have a show car that I have built. You can see my work on www.zuumy.us, I will also have a photo of my car below. How I got this job opportunity is actually quite interesting. I was hired by my boss Alex to take photos of his car, not knowing he was soon to be my boss. We spoke during the photo shoot and he informed me that he was looking for a graphic designer for various projects around the shop. I have been to the shop before for my personal vehicle so I already knew what kind of business it was. I told the owner that I would be able to help considering I was in school for graphic design and I would love some real world experience.
I came in for an interview later that week, we spoke one on one about the position. He told me that he would need help with various things, from logos design, brochures for car shows, social media posts to refining the website, vehicle wrap designs and photography. These are all things I loved to do, so there was no way I was going to let this opportunity to go away. Once I told him I was capable of doing these things, showed him my work he told me that he would love to have me on board. I started coming in the following week. I was even given my own desk, sadly without a window.
This is my camaro.