Prof. Jenna Spevack | COMD3504_D061 | SPRING 2023
My research paper looks at the coded and non-coded messages embedded into the formally known, “Aunt Jemima” now know as Pearl Millings Company Branding and representation of the “likeness” of the stereotypical Black women. It also looks at some of the changes they … Read More
This is an essay talking about Aunt Jemima’s Advertisement and how it had its racial and gender stereotypes and its societal biases.
In this essay, we are going to focus on how many advertising and marketing campaigns use different types of stereotypes and how they affect certain people, groups, races, cultures, etc. Thus, we will discover the different hidden messages through the analysis of a poster published … Read More
The following research paper goes over the historical signifiance and impacts of advertisements that stereotype, divide and depict racial and economic inferiority, often with the intention of asserting dominance or creating a significant advantage during times where winning in business competition was above morals and … Read More
The following research paper explores the elements of an old soap ad that is considered extremely racist today. The symbols are identified and the elements are broken down to examine them and identify potential issues in terms of audience perception.
How have advertisers perpetuated societal biases, whether intentionally or unintentionally, through their advertising messages both in the past and the present?
Advertisers have mistakenly or actively reinforced cultural biases through their advertising messaging in a number of ways. One of the most frequent methods is … Read More
Racial, ethnic, and gender stereotypes have a long history in advertising media, marketing, and visual communications.
Select a historical 19th or 20th-century print or TV advertisement that uses obvious and/or documented racial, ethnic, or gender stereotypes to … Read More
© 2024 Communication Design Theory Spring 2023
Theme by Anders Noren — Up ↑
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
Recent Comments