Prof. Jenna Spevack | COMD3504_D061 | SPRING 2023

Tag: Reading Response #8

Reading Response 8-EF

Roland Barthes’ “Rhetoric of the Image” essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt)

Prompts

  • Define and identify the three types of messages that Barthes breaks down in the Panzani advertisement (linguistic, coded iconic, non-coded iconic).
  • How
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Reading Response 8 – J.P

“Rhetoric of Images”

Roland Barthes’ “Rhetoric of the Image” essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt)

Response

The ad is trying to convince and entice the viewers by portraying the product as more natural than … Read More