Prof. Jenna Spevack | COMD3504_D061 | SPRING 2023
Hall, Sean. This Means This, This Means That : A User’s Guide to Semiotics, Laurence King Publishing, 2012. ProQuest Ebook. (Chapters 1 & 2)
Saussure’s term sign means something that is shown and easy to understand based on already built … Read More
Hall, Sean. This Means This, This Means That : A User’s Guide to Semiotics, Laurence King Publishing, 2012 (Chapters 1 & 2) pgs 21-67.
Our next reading assignment is an introduction to semiotics and models of communication. These two topics directly relate to how we understand communication design from a theoretical perspective.
… Read More…what is semiotics, and why is it important? Semiotics is defined as the theory of signs.
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