Prof. Jenna Spevack | COMD3504_D061 | SPRING 2023

Category: Reading Responses (Page 5 of 11)

Reading Response 8 – J.P

“Rhetoric of Images”

Roland Barthes’ “Rhetoric of the Image” essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt)

Response

The ad is trying to convince and entice the viewers by portraying the product as more natural than … Read More

Reading Response 7 – J.P

Father of Semiotics

Hall, Sean. This Means This, This Means That : A User’s Guide to Semiotics, Laurence King Publishing, 2012. ProQuest Ebook. (Chapters 1 & 2)

Response

Saussure’s term sign means something that is shown and easy to understand based on already built … Read More

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