Prof. Jenna Spevack | COMD3504_D061 | SPRING 2023

Category: Assignments (Page 1 of 2)

Assignment: Research Paper 2

1953 Alcoa Aluminum advertisement

Overview: Stereotype in Media

Racial, ethnic, and gender stereotypes have a long history in advertising media, marketing, and visual communications. 

Select a historical 19th or 20th-century print or TV advertisement that uses obvious and/or documented racial, ethnic, or gender stereotypes to … Read More

Assignment: Reading Response 7

Overview

Our next reading assignment is an introduction to semiotics and models of communication. These two topics directly relate to how we understand communication design from a theoretical perspective.

…what is semiotics, and why is it important? Semiotics is defined as the theory of signs.

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Assignment: Reading Response 4

Overview

You will be reading and annotating three texts written by Karl Gerstner, Joseph Muller-Brockman, and Margaret Rhodes. The focus of these texts is the evolution of the International Style/Swiss Typography from the New Typography movement and the Bauhaus.

Read Karl Gerstner, Designing Programmes pg55-61Read More

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