Swiss Style Design to The New Wave
April Greiman is known for being one of the first designers to use computer technology as a design tool. She was the first to experiment with The Swiss Style and inspire a new art movement with it. Even … Read More
Author: Mahreen Munawar (Page 2 of 2)
Read Karl Gerstner, Designing Programmes pg55-61, Joseph Muller-Brockman, “Grid and Design Philosophy” pg62-63 found in our main text Graphic Design Theory: Readings From the Field by Helen Armstrong; and Margaret Rhodes, The Swiss Designers Breaking Tradition.
Prompts
- How do each of
Madeleine Morley; Master László Moholy-Nagy Saw Photoshop Coming, 90 Years Ahead of Time (2019), AIGA Eye on Design, László Moholy-Nagy; Typophoto (1925): Graphic Design Theory: Readings From the Field by Helen Armstrong on pages 32-34, Jan Tschichold, “The Principles of the New Typography” 1928: Graphic … Read More
F.T. Marinetti, “Manifesto of Futurism”; Aleksandr Rodchenko, “Who We Are: Manifesto of the Constructivist Group”; and El Lissitzky, “Our Book” are found in our main text Graphic Design Theory: Readings From the Field by Helen Armstrong on pages 19-31.
Questions/ Prompts
- What political events
Introduction: “Revisiting the Avant-Garde” Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 9-15.
There are a few similarities between Avant-Garde movements of the past such as modernism and the design field today. Modernism rejected traditional values and techniques and emphasized the … Read More
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