How have advertisers perpetuated societal biases, whether intentionally or unintentionally, through their advertising messages both in the past and the present?

 Advertisers have mistakenly or actively reinforced cultural biases through their advertising messaging in a number of ways. One of the most frequent methods is the use of gendered language, images, and roles to reinforce gender stereotypes. Similarly to this, advertising frequently reinforces racial and ethnic stereotypes by stereotyping or disparaging particular groups. This may involve using derogatory language or parodies or portraying just specific groups in restricting and frequently stereotypical roles. This can also be seen in the lack of diversity in advertising campaigns. For this specific research paper, we’ll be focusing on the reinforcement of gender stereotypes by critically analyzing a Weyenberg Shoes ad that ran in Playboy magazine 

Link to the entire paper below.

https://docs.google.com/document/d/1WGeD_-bjlKtJuXbB7nQFZIVpPIJyJ4FpqBma5R3zp-4/edit?usp=sharing