Schick and Gillette both take a different approaches to accomplish the look and feel of their campaigns. Schick uses a more classic and conceptual approach to indicate the their brand embraces the trend of huge bushy lumberjack bears. The Schicks ad draws attention to the well kept shaped bear, the ad accomplished this by using a soft over all tone and lighting. The position of the model is vertical exposing half of his body giving the whole campaign a more approachable and airy FEEL. On the opposite side we have the Gillette Ad which has a more straight forward approach. This Ad has high contrast and type all over, it also includes a product shot and a busy background. Unlike the schick Ad this ad targets a more athletic audience. Both ad work accordingly to their base consumers and also work affectedly for their branding.