Article: For Christmas This Year: Don’t Shop, Adopt!
http://www.lohud.com/story/rochester/2013/12/16/for-christmas-this-year-dont-shop-adopt/4031369/

1. The mood in the article is serious and informative. Informing people why its better to adopt than shop during the holidays.
2. My audience are people who do not have a pet and are looking to get one, and hopefully adopt one.
3. My approach will be literal.
4. I think i might want to use models in my images as well as having my dog alone. I think having a model will add on to the image, showing some love and compassion towards the dog.
5. It can be a male or female model, having to be very happy, in a good mood.
6. I will like to have some christmas decorations and some christmas clothes for my dog.
7. I would like to use bright lighting. Maybe a 2:1 lighting ratio.

Title of Article: Why Faux Flowers Are Really Chic?  By LINDSEY TAYLOR:

http://www.wsj.com/articles/SB10001424052702303910404579487743912647378

1. I feel like the mood in this article is, cheerful, and fun. It is making you see something in a different way. Making the use of “tacky” faux flowers, into beautiful and stylish.
2. My audience are stylist, crafty people. People who like home decor, or decor in general.
3. My approach is literal. Showing people that it is now “stylish” to use faux flowers instead of real flowers.
4. Still life photography is right for my idea.
5. If I did use a model, it would have to be a female.
6. Faux flowers, vases, candles, books, (make it have home decor vibe)
7. I would like to use bright light. Maybe a 2 to 1 lighting ratio.
8. I would like something bright, to sense that the flowers are in a home, next to a window.

Summary: “She Being Brand” by e.e. cummings is about someones first experience driving. They felt very excited. The poem itself sounds very lustful and passionate. It describes the car in a very passionate graphic way. The poem “Coming Home, Detroit, 1968” by Philip Levine is described as an experience while driving through the streets of Detroit. It has a lot of great adjectives describing Detroit.

Communication Problem: “She Being Brand” to be fun and exciting and somewhat standout. & for “Coming Home, Detroit, 1968” to be sad, destructive, emotional.

Image Ideas: For “She Being Brand” I want to have a nice beautiful car that can stand out. Make the image look exciting, just the like the poem. Having maybe a dark background, with an overhead light. For ” Coming Home, Detroit, 1968″ I want to try to have also a dark background making it very serious. I want this toy car not to be as flashy as the one I will be using for the other poem.

Summary: This article states that a farmer on average is able to only grow enough food each year to feed 100 people. They’re unable to grow more food without large quantities of chemical fertalizers, pesticides, etc. That is when the genetic engineering comes in. A potato is no longer a potato. They are chemically infested to last longer.  Unfortunately. there is a new generation of plants ran by genetic engineering.

Communication Problem: Try to make people understand that potatoes are genetically engineered and are not all natural like many of us think.

Image Idea: Im thinking a bright image, and I will be using a needle that I have that may help convey the image.

Results: I was satisfied eith my results. I was able to use the needle i described in my image idea. The image turned out to be bright red, which I feel goes well with the story.

‘Social Media Addiction is a Bigger Problem Than You Think,’ was describing people and their social media addictions. They spoke about a site called 99daysoffreedom.com which encourages people to not use Facebook for 99 days. But, many couldn’t make more than a few days. People are addicted to social media because they are afraid of missing out of whats going to happen the days they are not on social media. This article also explains that the social media companies are engineered to make us more addicted to them everyday.

Image Ideas: I would like to use a dark background with the bright light of the phone in someones face, showing how addicted they are. Another idea I have is using two models, facing opposite sides of eachother on their phones. Also, using two models (as a couple) one on the phone and one being really upset. More ideas might come as we start the shoot.

Results: I did try to do my first idea, with a dark background with bright light on someones face but it was not working out how I wanted it to. So i ended up with a dark background with a playful, fun image. Clifford holding the phones that way was supposed to show addiction like playing a game of cards.