- The photographs of people look very happy, excited, and in a good mood. I have noticed by looking at three different websites; Aetna.com, UnitedHealthGroup.com, and Anthem.com that they mostly have photographs of people outdoors, or next to windows, usually using natural light. A lot of the images are very bright and clear.
- It should be communicated that people are very happy with the company and products. Family, children, adults, etc are able to use it and be satisfied.
- The photographs will look bright and clear. People being vibrant, excited, happy. The props I would be using will depend on my target. But, if I focus on Adults I would most liekly use books, glasses, ipads, notebooks, etc.
Results: Since I was unable to attend class when photographs were taken, I photographed a friend outside in daylight. The photo came out clear and bright and my friend was smiling and happy. Overall I am happy with the results of this billboard campaign ad.
I ended up changing my image after reading professors comment. I had taken many images of my sister outside so I ended up using one of those. I feel like it came out much better than the other one I had posted previously. The reason why i chose the image I had before was because I didnt want to have a different image from everyone else. But, after your explanation it made more sense. Thank you.