Article: For Christmas This Year: Don’t Shop, Adopt!
http://www.lohud.com/story/rochester/2013/12/16/for-christmas-this-year-dont-shop-adopt/4031369/

1. The mood in the article is serious and informative. Informing people why its better to adopt than shop during the holidays.
2. My audience are people who do not have a pet and are looking to get one, and hopefully adopt one.
3. My approach will be literal.
4. I think i might want to use models in my images as well as having my dog alone. I think having a model will add on to the image, showing some love and compassion towards the dog.
5. It can be a male or female model, having to be very happy, in a good mood.
6. I will like to have some christmas decorations and some christmas clothes for my dog.
7. I would like to use bright lighting. Maybe a 2:1 lighting ratio.