Pantone-Make It Brilliant

The central metaphor of Pantone was to create a world, a world that is painted not with paint but with lights. By playing with the uses of lighting technology and adding shapes to the room, they made their saturated lights to stand out more, since they wanted a world that is exciting and not flat. I believe this campaign ad is successful because of the different colors that is used to make them feel thrill and see this to be an interesting idea.

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