Pantone – Make it Brilliant

I believe that the central metaphor for this campaign is based on the colors depicting the emotions for each one. They chose this because  colors shows expressions and the ballerinas don’t show their emotions through facial expression but with their movement. Each image shows a single or group of ballerinas positioning themselves while having different lighting. For example, the middle image has spot lightings while posing under the category “fashion and home”. I think this is very effective due the mood the lighting gives along with the ballerinas posing differently. What I learn is how this campaign came to be with a simple question and what surprise me is that there is no editing to the images. I think that’s awesome to make this happen.

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