Category: Assignment (Page 2 of 2)

Our next reading will be from the media theorist Marshall McLuhan. For this reading, you have two options. Please read one of the following:

Chapters 1 and 7 from McLuhan’s influential 1964 book Understanding Media: The Extensions of Man. This is a fairly straightforward text. Here is a PDF:

-or-

Selected paged from The Medium is the Massage: An Inventory of Effect, co-created by McLuhan and Quentin Fiore in 1967. This is an experimental text that relies heavily on image-text interactions. Here is a PDF:

Please take a look at both, to get a sense of the material, then choose one or the other to really focus on.

Please consider the following:
McLuhan describes technology and media as “extensions of man.” How do media extend human beings, or humanity in general? What hazards might technological progress bring for individuals and society? If “the medium is the message,” what role can artists and designers play in creating new messages? How is the work of a designer subordinate to the media they use to create or distribute information? 

You also have two options for this response. You can write 3-4 paragraphs. Or you can create another visual or “typophoto-graphic” response, combining images and text in the style of McLuhan and Fiore’s collaboration.

Our next reading assignment includes 3 texts from designers who employed systematic approaches to their work. They are as follows:

Jan Tschichold, The New Typography (1928): 

Karl Gerstner, Designing Programmes (1964): 

Josef Müller-Brockmann, Grid and Design Philosophy (1981): 

The prompt for this week is an overly simple one:
According to Jan Tschichold, Karl Gerstner, and Josef Müller-Brockmann, How should one design?

For this one you can answer with 3-4 paragraphs, as usual, or you can create a visual response, incorporating text with design elements. If you choose the visual response, use the systematic approach outlined in these texts to create your design, then upload a jpeg or pdf file.

This week’s reading assignment includes two texts on form and perception in design. The written portion will be the first 2-3 page paper that you’ll complete during the semester.

The readings are as follows:

Beatrice Warde, The Crystal Goblet, or Why Printing Should be Invisible (1930): 

A selection from György Kepes’ Language of Vision: Painting, Photography, Advertising-Design (1944):

Requirements for the written assignment are as follows:

First Paper – Due March 6
Select a design or design object created after 1972 in which the influence of the theories considered thus far can be seen. Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made. Considering these factors, examine the ways in which the creator was responding, directly or indirectly, to theories related to linguistics or semiology, avant-garde art movements or the psychological perception of forms (ie. any of the ideas that we’ve covered). Discuss the manner in which the design you’ve chosen embodies these theories. Provide direct references to relevant passages from our readings. Locate additional writings using library resources to substantiate your comparisons.

Your goal is ultimately to provide a critical examination, not an account of historical details.

This response will be submitted as a 750-1000 word typewritten paper, double-spaced in 12 pt. Times New Roman. Include images of the work under consideration and any other relevant illustrations. Cite all materials researched for historical context, any related writings, and image sources. All sources, references and quotations should be cited in MLA format. You’ll upload your paper as a PDF, attached to a new OpenLab Post. Categorize your post as Research Paper.

Remember, you can explore the following sites for inspiration…

Cooper Hewitt Design’s Museum’s Blog …you can also just browse their collection.

AIGA Eye on Design

Filter by Graphic Design or Design in MoMA Collection

or browse the MoMA Design Store

Exhibitions and the Collection at Museum of Art and Design

Designboom for a wide variety of design

Design Observer also features conversations and articles

or Print Magazine

Our next reading assignment includes 3 texts from architects, designers & artists affiliated with the Bauhaus. They are as follows:

Walter Gropius; The Theory and Organization of the Bauhaus (1923): 

László Moholy-Nagy; Typophoto (1925): 

Herbert Bayer; On Typography (1967): 

Some ideas and questions you might consider:
According to these  authors, what was lacking in art and education from the past? What role should typography and photography play in shaping a new art?  What role does language or communication play in art and design? How should artists approach the creation of future art forms?   What should education or “the academy” teach artists about their field? How might Bauhaus ideas be updated to remain relevant in the 21st century?

_______________________________
Please also note that your first 2-3 page paper is due at the end of Week 5, on March 6. You’re encouraged to start thinking about this assignment. The question and requirements will be as follows:

First Paper – Due March 6
Select a design or design object created after 1972 in which the influence of the theories considered thus far can be seen. Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made. Considering these factors, examine the ways in which the creator was responding, directly or indirectly, to theories related to linguistics or semiology, avant-garde art movements or the psychological perception of forms (ie. any of the ideas that we’ve covered). Discuss the manner in which the design you’ve chosen embodies these theories. Provide direct references to relevant passages from our readings. Locate additional writings using library resources to substantiate your comparisons.

Your goal is ultimately to provide a critical examination, not an account of historical details.

This response will be submitted as a 750-1000 word typewritten paper, double-spaced in 12 pt. Times New Roman. Include images of the work under consideration and any other relevant illustrations. Cite all materials researched for historical context, any related writings, and image sources. All sources, references and quotations should be cited in MLA format. You’ll upload your paper as a PDF, attached to a new OpenLab Post.

I will provide example topics in a video for Week 5. In the meantime, you can explore the following sites for inspiration…

Cooper Hewitt Design’s Museum’s Blog …you can also just browse their collection.

AIGA Eye on Design

Filter by Graphic Design or Design in MoMA Collection

or browse the MoMA Design Store

Exhibitions and the Collection at Museum of Art and Design

Designboom for a wide variety of design

Design Observer also features conversations and articles

or Print Magazine

Our third reading assignment includes three short manifestos written by avant-garde artists in the early decades of the 20th century. They are as follows:

Filippo Tommaso Marinetti, The Founding and Manifesto of Futurism (1909):

Aleksandr Rodchenko, Varvara Stepanova, Aleksei Gan, Who We Are: Manifesto of the Constructivist Group (c. 1922): 

El Lissitzky, Our Book (1926): 

Here are some questions to consider as you read:
What sort of possibilities did these authors envision for their immediate futures? What role did they imagine technology would play in shaping those futures? In what ways did these artists anticipate the art and design that would follow? What common views do these authors share? Where might they disagree? Which elements of these texts are relevant for the present? Which elements are problematic?  

Our second set of readings are excerpts from two books; Ferdinand de Sausurre’s Course in General Linguistics and a collaboration between J. Abbot Miller and Ellen Lupton entitled Design Writing Research.

The Saussure reading consists of the first two chapters from Part One of the Course, which are in this PDF:

The  Ellen Lupton & J. Abbot Miller reading includes 3 short essays – Counting Sheep, Modern Hieroglyphs and Language of Dreams – which can be found in this PDF: 

Here are some questions you might consider in relation to these readings:
What is language? What distinguishes a proper language from other forms of communication? How are symbols or icons related to language? How are signs, signifiers, and the signified employed in general communication? Or in graphic communication? What role does language play in design? What does design do that language cannot? How are language and design related to one another in today’s culture?

Our first reading assignment consists of a couple short texts. Each can be found at the links below. Your response should be 3-4 paragraphs, which can be typed directly into a post or handwritten in a notebook. If you decide to hand-write please just snap a picture and post that image into a new post.

Here are the readings:
Helen Armstrong, “Introduction: Revisiting the Avant-Garde” from Graphic Design Theory: Readings from the Field (2009):

Bruno Munari, selected chapters from Design as Art (1966):

Here are some questions to which you might respond:
According to these authors, what role should design play in our lives and culture? What distinguishes the field, or fields, of design from other types of creativity? Why should designers concern themselves with unsolvable theoretical questions? What are the most urgent problems facing designers today? How, and why, is a designer responsible for solving these problems?

Please complete your response post by the end of the day on Sunday, February 5, and categorize it as Response.

Note: I will send an invitation to a Hypothes.is group in the coming days. If you are familiar with its functionality, or would like to try it out, please do so. It is not required for this week.

And please let me know if you have any questions or issues. You can comment on this post, create a new discussion post, or email me: mlange@citytech.cuny.edu

Our first objective, which is part of our asynchronous class time, will be to create a short video introduction.

While the asynchronous, remote classroom will keep us in different places at different times, the quality of our discussions will depend on our willingness to speak openly with one another. The goals for this exercise will be to tell the class a little bit about yourself, and meet everyone that you’ll be working with through the semester.

Please record a short video providing the following information:
– Your name, preferred name, and pronouns
– Your “relationship” to City Tech and COMD; meaning a bit about why you decided on COMD, how far along you are in the program, your primary field of interest, and goals for the future
– A description of a recent project, or project-in-progress, that you are particularly proud of or excited about
– A theory that you have, or have heard recently…it can be about anything, but should ideally be impossible to prove.

You’ll need to record your video, upload to YouTube, Dropbox, Vimeo, etc., then embed the link into a New Post by clicking the + box in your block, locating Video, then selecting “Link”. (See the OpenLab Intro video for additional details.

Also very important: Categorize your video as Discussion.

Finally, the most important part of the assignment: Watch all of your peers’ videos! You may need to check back a couple times throughout the week if you upload yours early. And feel free to comment on them.