Becca Beauty Cosmetics created this ad campaign to show that they’ve created products that include every skin tone which is allowing their customers and viewers to have a wider variety of choices. This ad allows their viewers and customers feel welcomed and allows them to have the experience of being able to try products from Becca Beauty Cosmetics.
Revlon had a campaign called “Live Boldly” which promotes, represents, and embraces women of different ethnicities, sizes, and color. This ad’s intention was to motivate its viewers to unapologetically live life and and be themselves no matter what. This ad shows this by the confidence and comfort that each of the women are with themselves as you look at each of their facial expressions.
This ad campaign from L’Oréal is called “Your Skin, Your Story” with the intention of having all of its viewers feeling empowered and grateful for the qualities that they’ve inherited from their parents and ancestors. This is shown throughout the ad with each of the models looking comfortable and confident wit themselves as they’re trying on the makeup product that best fits their skin shade.