After reading the three readings this week, I think the three designers are influenced by internationalist design style. In the article, they put forward different design rules from three aspects: typesetting, letter design, and text typesetting, so as to pursue clear, clear, practical, and objective quality in design.

In the article, Müller-BrockMann proposed that designers should use grid system in typesetting, because “working within the grid system means submitting to laws of universal validity”. Using grid system in design can more clearly and objectively show the content that designers want to express, integrate the elements in design, and avoid many wrong designs.

Gerstner also mentioned grid system in his article. He thinks the grid is a program in design. The grid can be a proportional regulator. The designer can adjust the size of the text and picture in the grid to find the balance point. In addition to his views on the grid system, Gerstner also believes that not every problem has an absolute solution. What designers can do is to find the most appropriate elements in the changing conditions and standards, and then combine them. Gerstner also mentioned “the morphological box of the typogram.” developed by Fritz Zwicky. This box summarizes the parameters and relative components that need attention in letter design. Designers can design letters according to this box or create their own “box”.

In his article, Tschichold mainly criticized that in the old layout, the designer focused on the decoration of the surface and arranged all the words on the central axis. Tschichord believes that beautiful fonts cannot express the content clearly and objectively in the design, and the text arranged in an axial direction is also illogical, because it is not in line with the reading habits of most people. Designers should abandon the design idea of old layout, and clearly express the relationship between words through font size and weight, line arrangement, color use, photography, etc. Tschichord also proposed that in the new version, the asymmetric form can form different laws through external changes, so as to realize the possibility of wireless.