COMD 2300 Communication Design 1 Spring '24

Prof Anmol Dhamrait | COMD2300-E098 | Spring 24

Page 13 of 42

PSA Project 4 – Animal Extinction

My PSA topic title is animal wildlife extinction. I have chosen this topic since it’s not very well known; I don’t see people mentioning this issue as much. It doesn’t receive the attention it deserves and oftentimes the public doesn’t take it seriously.

  What I want to achieve with this PSA poster is that exploiting wild animals for experimentation purposes, medicine, certain species like tigers, rhinoceros, and leopards are used as means of food consumption by humans and the list goes on.

I have chosen a few quotes from the article “On the brink” by Julia Janicki, Katy Daigle, and Sudev Kiyada –

1. “Nature is in crisis, and it’s only getting worse.” The first quote is very dramatic and alarms the reader. It makes you question why is nature in crisis and why is it getting worse.

2.“ As species vanish at a rate not seen in 10 million years, more than 1 million species are currently on the brink.” This quote is very interesting and eye-catching as well. However now there are facts stated as to why there is a huge animal wildlife extinction.

Here are a few really good articles I chose to research thoroughly:

https://www.reuters.com/graphics/GLOBAL-ENVIRONMENT/EXTINCT/lbvgggdgevq/

https://www.nature.com/articles/s42003-023-04940-w#:~:text=Assessed%20over%20equivalent%20ranges%2C%20humans,are%20threatened%20by%20human%20use

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