Author: Kevin Dewitt (Page 5 of 6)

Hello everyone, my name is Kevin Dewitt and today I want to talk a little bit about my logo sketches and how I came up with these kinds of ideas. I put together 9 logos for this week’s assignment and, since these logos have to be black and white, I wanted them to stand out alone without the additional colors. I feel that they are getting strong and each of the logos is different and contains original works. On how they fit with my mood board, I believe that they carry the weight of expectations. They surely can be used without color, but to add color to an amazing logo makes it better in my opinion. I feel the strong points of my logos are the font choice. Strong font selection can make or break a logo easily. So I wanted to put something together that not only jumps out at you but can make a lasting impression.  Besides the fonts, the second most important thing is the wording. Certain words look weird together even if the font is amazing, so as to be able to use without confusion. One must look at adding additional characters to the existing font to better the logo. In my case, I added a camera to my fonts to symbolize I am a photographer.