Author: Anmol Kaur Dhamrait (Page 3 of 6)

Class 17

• Date: Monday, 03/25/2024
• Meeting Info: P-122
• Topic: Discuss OOH Design + Mockup Placement

• Activities: Begin Part D in class & a feedback session on the headlines.
  • Check out some famous examples of copy
• Submit before 6 pm: The final assignment should include: a. A document with the 5 headlines (five headlines using five types). b. A separate document or presentation where students can juxtapose the headlines and corresponding images to demonstrate the synergy between the visual and textual elements.

Class 18

• Date: Thursday, 03/28/2024
• Meeting Info: P-122
• Topic: Work on OOH Mockups & Presentation

• Activities: Implement any final edits
• Homework: Project 2 Due TODAY. UPLOAD IN BEHANCE & SUBMIT THE LINK UNDER PART D OF PROJECT 2
  • A presentation detailing your product/service selection and rationale (1 paragraph / 1 slide). Specs: 19 inch x 10 inch (Landscape)
  • Concept statement outlining the core message and (1 paragraph/1 slide).
  • Information about OOH
    • CLIENT:
    • PROJECT OBJECTIVE:
    • TARGET AUDIENCE:
    • KEY PRODUCT / SERVICE BENEFITS:
    • KEY MESSAGE:
    • CALL TO ACTION:
  • High-resolution images of the OOH placements
    • Concise copy for each advertisement (1-2 sentences each) & Call to Action.
  • Presentation slides should be submitted in pdf form. (In total there should be 9 to 10 slides to showcase all elements).
• FREE MOCKUPS TO DOWNLOAD:
  • https://www.free-mockup.com/mockups/outdoor-advertising-billboard-free-mockup-2/
  • https://mockuptree.com/free/category/billboard-mockup/

Class 15

• Date: Thursday, 03/18/2024
• Meeting Info: P-122
• Topic: Submit the OOH Moodboard & OOH Sketches before 6 pm today
  • Discuss Project 2 Part C: OOH Headline Exploration

• Activities: Begin Part C in class & a feedback session on the creative brief.
• Homework: Continue to work on Project 2

Class 16

• Date: Thursday, 03/21/2024
• Meeting Info: P-122
• Topic: Work on Headline for the OOH campaign
  • Discuss Project 2 Part C: OOH Headline Exploration

• Activities: Individual Feedback Session & Begin Part C
• Homework: The final assignment should include: a. A document with the ten headlines (five types x five headlines). b. A separate document or presentation where students can juxtapose the headlines and corresponding images to demonstrate the synergy between the visual and textual elements. by Monday, March 25th, 2024.

Class 13

• Date: Monday, 03/11/2024
• Meeting Info: P-122
• Topic: Discuss Project 2 OOH Advertising  What is a Creative Brief for OOH Campaign?
• Activities: Begin Project 2 Part A
• Homework: Begin in Class and due by Thursday, March 14th, 2024
  • For the campaign, you can choose any client or subject except for alcohol, cigarettes, or vaping products or any products/clients that may have a negative effect on society.

Class 14

• Date: Thursday, 03/14/2024
• Meeting Info: P-122
• Topic: Discuss Project 2 Part B: Moodboards
• Activities: Begin Project 2 Part B: Moodboards
• Homework: Submit the OOH Sketch and Moodboard on Openlab Lab by Monday, March 18th, 2024.