Objective Statement:

The goal is to encourage the purchase and use of insoles for children and possibly even insoles for the parents.

Target Audience:

Parents of young children.

Rationale:

We’re trying to appeal to parents of children who want the best for their kid’s health. Most people only think of insoles once they already have developed pains but we want them to see the insoles as a means of preventing foot pains while their children are young, before it starts. While also reminding the parents themself that its not too late for them either.