1. What values or attributes would you want to explore that represent your brand?

  • I want my brand to look like Miami Art Deco. I want to show a calm, classy, and coastal vibe. I want to include marine illustration as that is where my focus is.

2. How would you describe your personality? (e.g., innovative, approachable, sophisticated, energetic, etc.)

  • Extraverted, excited, an open book, experienced, mature, opportunistic, adaptable, planner, creative, realistic, emotional, talkative, hardworking, versatile, 

3. What emotions do you want your brand to evoke in the audience?

  • Adjectives: Positive, laid back, classy, relaxed, calm, 
  • Feelings: Sunshine on the first day of summer. Think about going to a bar on the water and ordering your favorite cocktail—the first sip of wine at a party. 

4. Do you have any initial ideas or preferences for the logo’s visual style?

  • Classy Coastal. Think of a classic and elevated coastal design.

5. Are there any specific symbols, icons, or imagery that should be included in the logo?

  • Ocean-themed things like coral or shells or fish. Maybe cowboy boots. Something with baking. Maybe sunshine. A glass of red wine.

6. What colors do you envision for the logo? Are there any color preferences or associations?

7. What other visual elements (typography, patterns, etc.) would complement the personal brand besides the logo?

  • Potential things to include: Wave Pattern, Geometric, Art Deco, Montauk Deco, Shell Pattern, Small Crosses, Initials and Full Name, and an illustrated sea creature.

8. Do you admire any individuals or brands or consider competition?

  • I don’t have any right now that seem like competition.

9. Do you find any examples of personal branding or logos inspiring?

  • I searched through Behance and don’t care for any of the ones I found. I am more inspired by my art and mood board.

10. Where will the personal brand and logo be primarily used? (e.g., social media profiles, website, business cards, presentations)

  • Business cards, website, social media watermarks, stationery