Category: Research Paper Assignment (Page 3 of 5)
“Do the job HE left behind”
The ad I chose is a 1943 20th century war poster made by R.G. (Robert George) Harris. I really like the meaning and history behind this ad as it commits to an important message and movement that is still present in today’s society.
https://docs.google.com/document/d/1dLF0JK_9cxc-ASsK7CvBYt-6dsmJR4_DbKWOldQgdyQ/edit?usp=sharing
My research paper is about a Reddi-WIP poster that I found that is from 1958. I like the design of the poster. I felt it had all 3 social biases.
https://docs.google.com/document/d/1zR0pbtT5xMZ9VArDA_16IEPgypCjnGSxCdOxC5ZaP5U/edit?usp=sharing
It’s OKAY To Look
the ad I choose is an ad from the company easy Streets. The ad is from a 2020 campaign done by Sam Pratt, it is a very detailed exposing advertisement and I wanted to decode the meaning and the linguistics behind it.
Final Report outline
Is the chop-suey typeface racist ?
Intro- Talk about typography and the different types. Give an introduction about chop-suey.
P1- Who, where, when, why.
- Who created the typeface.
- Where and when was it produced and why.
P2 – Is this typeface racist?
- Define racism and what makes something racist.
- How do Asians feel about this typeface ?
- Is it racist if its used almost everywhere ?
P3- What does the future have in store?
- Are there any changes throughout history regarding chop-suey?
- Can there be change with this typeface that still holds the same reaction?
Conclusion- Wrap up essay. Take key points from each paragraph and write synopsis.
Due: The finished paper is due on April 25 by 6 pm
Overview
You will be reading and annotating an excerpt from Roland Barthes’ 1977 essay, “Rhetoric of the Image.”
Rhetoric is the ‘technique of using the means of expression to persuade’.
The hallmark of all rhetoric is that it involves at least two levels of language,
the proper or denoted and the figurative or connoted.”
Aesthetics of Photography
This essay is challenging, but it contains important tools for deconstructing advertising using a semiotic approach and for the “close reading” of visual images.
Assignment
The second 2-3 page paper, due April 25, will be a response to this article.
In this paper, you’ll critically examine a contemporary advertising image in a manner similar to Barthes’ approach. You will be expected to employ the logic and terminology that Barthes uses in this text.
Stereotypes have a long history in advertising media, marketing, and visual communications.
Select a 20th or 21st-century print or TV advertisement that uses obvious and/or documented racial, ethnic, or gender stereotypes to sell a product and demonstrate how mainstream media intentionally or unintentionally reinforces societal biases.
It should be a recent full-page print advertisement organized around a single photograph.
Using rhetorical analysis, examine the meaning of the image and text.
Consider the effectiveness of the advertisers’ attempts to persuade and influence the audience at the time and consider how today’s audience might respond.
NOTE: The advertisement must use photographic or illustrative imagery and must include text. Use the resources provided in Week 9 Agenda > Stereotype in Advertising Media
Approach
1: Read
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- Roland Barthes “Rhetoric of the Image” essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt)
- Full Text: Roland Barthes “Rhetoric of the Image“, Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. pg32
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Because this can be a difficult text with many new terms, consider reviewing some or all of the following before reading the text:
Key Themes and Takeaways
Roland Barthes was a prominent French thinker associated with the field of semiotics and the Structuralist movement. This essay was written in response to a series of articles that Barthes had been following in a well-regarded linguistics journal. In his essay, Barthes attempts to demonstrate that images contain most of the same semiological elements, ie, signs, signifiers, signifieds, as a spoken or written language.
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- Semiological elements are present in an image, yet they differ from language in that they imitate nature, and are non-linear.
- Every image, especially photographs in advertisements, consist of 3 messages:
(1) a linguistic message,
(2) a non-coded iconic message, and
(3) a coded iconic message - The linguistic message of an image is the textual component that works alongside representational aspects of an image (most advertisements combine text and image)
- A linguistic message can direct the viewer toward a clear interpretation, or invite unexpected interpretations
- The non-coded iconic message of an image is the objective, denotational, literal, perceptual, innocent meanings that can be understood from the image.
- The coded iconic message of an image is the subjective, connotational, cultural, symbolic, ideological meanings that can be understood from the image.
- Images are rhetorical in the sense that coded elements perform functions similar to those of persuasive linguistic devices
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2: Write
Step 1: As you read, make notes to include with your submission
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- make note of all important terms
(ie. polysemy, linguistic sign, connoted, denoted, etc.) - make brief notes that answer these questions:
• How do images hold and convey meaning?
• What are they trying to say?
• How do they persuade and influence us?
- make note of all important terms
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Step 2: When you’re finished your notes: Paper 2
Write a deep analysis of your chosen image-based advertisement using critical perspectives from the theorists we’ve looked at recently: Saussure, Peirce, Barthes, and Hall.
Expanding on your notes for “Rhetoric of the Image,” critically examine and deconstruct your chosen historical advertising image using Barthes’ approach. You will be expected to employ Barthes’s logic and terminology to deconstruct the advertisement. Include references to Saussure, Peirce, and Hall’s theories covered in the Week 3 and Week 10 Agendas.
It will also be especially helpful to review the post “Decoding Images and Image Rhetoric — Explained by Lesley Lanir.
Audience
You are writing this paper for possible submission to the City Tech Writer, an undergraduate journal for writing and research. Assume that your reader has no background in design theory and is not familiar with the theories and concepts you are presenting. Be sure to explain the theories and concepts as you present your analysis.
Process
1. Open the reading
2. Enable Hypothesis
Login to your account and select our group (IMPORTANT!) from the dropdown to make sure your annotations and highlights will be recorded in the group.
3. Read & Annotate
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- make note of all important terms
(ie. polysemy, linguistic sign, connoted, denoted, etc.) - make brief notes that answer these questions:
• How do images hold and convey meaning?
• What are they trying to say?
• How do they persuade and influence us?
- make note of all important terms
This will be part of your grade.
Make at least 3 annotations in Hypothesis, including your questions, definitions, and ideas
Add the tags: Barthes and Reading Response 9 to your annotations.
4. Write Paper 2
The second 2-3 page paper, due April 25, will be a response to this article.
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- Critically examine a contemporary advertising image in a manner similar to Barthes’ approach.
- Select a 20th or 21st-century print or TV advertisement that uses obvious and/or documented racial, ethnic, or gender stereotypes
to sell a product and demonstrate how mainstream media intentionally or unintentionally reinforces societal biases.
It should be organized around a single photograph. - Write a deep analysis of your chosen image-based advertisement using critical perspectives from the theorists we’ve looked at recently: Saussure, Peirce, Barthes, and Hall.
- Expanding on your notes for “Rhetoric of the Image,” critically examine and deconstruct your chosen historical advertising image using Barthes’ approach.
- Use the logic and terminology that Barthes uses in this text.
Include references to Saussure, Peirce, and Hall’s theories covered in the Week 3 and Week 10 Agendas.
It will also be especially helpful to review the post “Decoding Images and Image Rhetoric — Explained by Lesley Lanir.
Audience
You are writing this paper for possible submission to the City Tech Writer, an undergraduate journal for writing and research. Assume that your reader has no background in design theory and is not familiar with the theories and concepts you are presenting. Be sure to explain the theories and concepts as you present your analysis.
Structure
Your introduction should present the main research question in your own words: “How do racial, ethnic, and/or gender stereotypes affect the meaning and reception of 19th and 20th-century advertisements at the time and today, and in what ways did advertisers intentionally or unintentionally reinforce societal biases?”
Using Barthes’ rhetorical analysis and close-reading skills, start by contextualizing the advertisement (date, product, country of origin, advertising company/designer, intended audience). Describe the advertisement in as much detail as possible, examining the characteristics of the objects, models/characters, environment, layout, typography, the interaction of picture elements, image quality, and composition of the entire ad.
Using Barthes’, Saussure’s, and Peirce’s terms, make your best attempt to articulate the meaning of the image and text used in the advertisement. Try to identify all of the signs at work. Using semiotic terms, identify the signifiers and the signified.
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- What is the linguistic message?
- What are the non-coded iconic messages?
- What are the coded iconic messages?
- Identify the denotative and connotative aspects.
- Are the signs icons, indexes, or symbols? Explain why.
- Consider the cultural codes being conveyed in the advertisement.
- Do you observe polysemic signs, myths, or naturalization?
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Using Stuart Hall’s theories about reception and representation, consider the effectiveness of the advertisers’ rhetoric and attempts to persuade and influence the audience at the time.
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- What was the original dominant/preferred reading?
- How have the designers/creators tried to ‘fix’ a meaning using stereotypes?
- Who created this advertisement, and who was the intended audience during the time period when it was circulated?
- Why would the intended audience identify with this advertisement?
- Did the advertisement serve any other purpose besides the sale of a product?
- What impact has this advertisement or similar advertisements had on society?
- Finally, is your personal reading of the ad dominant, oppositional, or negotiated? Why?
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If you have any questions, don’t hesitate to reach out!
Formatting
Your paper will be submitted as a 750-1000 word typewritten paper, double-spaced 12 pt. Times New Roman.
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- Use Google Docs to write and organize your final draft.
- Use the MLA style to format your paper. See MLA example paper here.
- Cite all materials researched for historical context, any related writings, and image sources.
- Include images of the work you are referencing and any other relevant illustrations.
- Use Grammarly or similar to review your paper for grammatical and spelling errors before submitting.
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Citations / Works Cited Page
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- Use the Google Docs Citation tool > set to MLA to add citation sources to your paper.
- IMPORTANT: Add citations within your paper for every fact, visual reference, or quotation that you reference in your paper. (See Adding in-text citation at 0:50 in the video for details.)
- When you are done, add a Works Cited page at the end of your document. This can be done with one click using the Insert Work Cited button. (See Inserting a bibliography at 1:16 in the video for details.)
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5. Edit with Easybib
6. Submitting Your Paper
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- Create an OpenLab Post. (Example Post)
- TITLE: Research Paper 2 – Your Initials
- CATEGORY: Research Papers
- TAG: Research Paper 2
- TAG: Your Name
- Add the title of your paper as a heading.
- Write a brief introduction to your paper.
- Use text to indicate the link to your paper (ie: Research Paper), select this text, and make it a link to your Google doc.
(Do not paste the entire Google Doc link in the post) - Make sure the Google Doc link is set to “Anyone with the link” and Commenter is selected.
This will allow others to comment on your paper.
- Create an OpenLab Post. (Example Post)
Due: The finished paper is due April 25, 6 pm
Final Report Outline
Introduction : How does video games became a huge influence in graphic design throughout the years
Body : P1 : The history of Video Games
P2 : The evolution of Graphic Design in Video Games
P3 : How does Graphic design is being influenced in video games industry?
Conclusion : Summary of the influence of video games in designing
Why packaging design should be gender-neutral
Intro: The importance of gender neutrality in packaging design
Body:
P1: Gender-neutrality and its role in product design
- What is gender neutrality? What is product design?
- Why consumers want gender-neutral branding
- What role does it serve in product design?
P2: The effects of gender-specific product design
- How has gender been used in product design in the past? Has it worked?
- How do large companies face gender in design?
- What benefits/drawbacks have been seen in companies?
P3: What does the future of product design look like
- Pink tax
- Brands accused of gender stereotyping/backlash
- What the future looks like
Conclusion:
- Summary
- A designers influence on society
How has Advertising developed over time? How does it keep developing
Intro: Advertising has drastically changed in strategy over time and continuing to change
Body:
P1: Background based off history in Advertising
- The beginning/ first to start creating Ads
- How it worked and was it beneficial
P2: Where we are now..
- Explaining drastic changes/perspectives
- New Technology and influence
- Results ( positive/negative)
P3: What will be the next step to advertising
- Arising Advertisement strategies
Conclusion: Summary and Development of Advertising
Intro:
Inclusion is a pivotal role in design to help broaden and changed the way we look at diversity in the design community.
Body:
What is diversity in design?
Why inclusion is important in design?
How inclusion can diversify the design community.
Conclusion:
Summary of why inclusion in important in the design community.
Introduction:
Since Video games became a part of our lives back in the late 70s we have seen a lot of improvement that has left us with our mouths opened. The advancement of technology has helped us improve our games and create new innovations to change the way we play games in many new ways. However technology isn’t the only thing that has improved in the making of video games through the years. Graphic design in games has improved so much and it’s impressive how it has. Technology and design has improved Video Games because it has made games more fun and more interesting to play.
Body:
Let’s look at the history of technology and graphic design in games and how it has changed it for the better
- Technology x Games
- Beginning of games
- Evolution through the years
- the present and how it has made it better
2. Graphic design x Games
- how are they connected
- Example of graphic design in games
- Example of graphic design in game covers and posters
Conclusion:
Explain how all of this has been reasons why video games are what they are now
Introduction:
Diversity is important in advertisement because the media should more accurately portray the American consumer population and because consumers are more likely to buy something from a company that commits to diversity. As conversations about diversity, equity, and inclusion in the workplace continue to happen within organization everywhere, the fashion industry has not been immune to concerns about the lack of diversity and representation both on the runway and in the fashion background around the world. Despite the fashion industry welcoming all kinds of people, no matter race, gender, sexuality or religious background, there is still a preferred or ideal group of people that companies strive for. This ideal group is models that fit a certain standard of how the body should look. In particular, African American women are sadly not considered to be in this ideal group and this becomes quite apparent when looking at old and sometimes recent fashion magazines.
Body: But let’s take a step back…
- Historical Context and the Foundations of the fashion industry
- What was the principal cause that started the domino effect?
- The results of this cause in its early stages
- How racism and treatment of blacks in the past affects the mindset of those in the future.
2. Representation in fashion
- Overrepresentation of white women in fashion magazines and media (affects social standards)
- The lack of representation of black women on magazine covers
- The stereotypes created around black women and its influence (one sided and false representation)
3. Social Division
- Beauty standards and social hierarchy (hair, height, weight)
- Statistics and the Power of the Magazine
- What are the basic steps needed to go in the right direction
Conclusion:
Introduction
There is an separation of painting’s and 2d animation in art galleries
Body
- Animation is underappreciated and is not seen as important as painting is
- People can sometimes think of 2d animation as just a cartoon
- People sometimes judge art based on whether they can relate to it, animation is harder
- Panting has been around longer, so it is seen as more important
- Painting and 2d animation are very similar too each other
- Both are creating environments on a certain type of canvas
- Both sometimes focus on a single subject
- Both are being used to express the views and ideas of the one that is creating them.
- The separation of animation history and art history keeps people from seeing 2d animation as the same as the painting they see in galleries
- Classes mostly focus on the history of art, not on animation
- Kids are taught what is considered art in classes at an early age
- Students are taught how to paint, draw and craft stuff in art classes but never about how to do animation unless it’s a class about it.
Conclusion
Introduction
The temple of the Parthenon was built in the 5th century B.C. and was dedicated to the Goddess of Wisdom Athena. The designers were architects Iktinos and Kallikrates who created the temple of Parthenon which did the largest Doric temple on the Greek mainland. However, a sculptor named Phidias created the statue of Athina in the temple of the Parthenon. The temple was destroyed multiple times by war and looting from important marbles and artifacts were sold by collectors. Parthenon became ruins it doesn’t mean has forgotten the ancient history of Greece will always be remembered for the earthquakes, fire, wars, explosions, and looting yet remains although battered, a powerful symbol of ancient Greece and Athenian culture.
Body
When the temple was built?
Who are the Architects who design the blueprint and the temple of the Parthenon?
When was the Persian War? and Why?
Paragraph Two
Who was the sculptor? Why did created of Athena? What is the purpose?
Why was destroyed or looted?
Why did the Periklis want to rebuild the temple?
Paragraph Three
Why the temple were exploited for the reason?
Who still has the important piece of marble from the temple?
Where is the artifact located?
Conclusion
Parthenon still remains in ruins in Athens will always remember the people in Athens who had rebuilt and restored in the century and had been destroyed by an explosion and still standing. Parthenon is a center of religious life in the powerful Greek city of Athens it was the symbol of the power wealth and elevated culture of Athens.
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