Visit the Required Readings page for links to the course readings: https://openlab.citytech.cuny.edu/childers-comd3504-d063-sp2022/wp-admin/post.php?post=6006&action=edit&classic-editor&classic-editor__forget

***The following schedule is subject to change. Weekly Assignment Posts on our OpenLab Course site will serve as updates.***

Week 1:  Introduction, Course Overview || Why Theory?
Readings For Next Week: Helen Armstrong, “Introduction: Revisiting the Avant-Garde” from Graphic Design Theory: Readings from the Field. ||  Bruno Munari, Design as Art (excerpts)

Week 2: Shapes of Communication
For next week: Ferdinand de Saussure, Course in General Linguistics (excerpt) || Ellen Lupton & J. Abbott Miller, excerpts from Design Writing Research.

Week 3: Language, Linguistics, Symbols, Signs
For Next Week: F.T. Marinetti, “Manifesto of Futurism” || Aleksandr Rodchenko, “Who We Are: Manifesto of the Constructivist Group” || El Lissitzky, “Our Book” 

Week 4: Manifestos, Movements and the Avant-Garde
For Next Week: Walter Gropius, “The Theory and Organization of the Bauhaus” || Laszlo Moholy-Nagy, “Typophoto” || Herbert Bayer, “On Typography”

Week 5: Bauhaus Function and Form
For Next Week: Beatrice Warde, “The Crystal Goblet, or Why Printing Should be Invisible” || György Kepes, Language of Vision (exc.)
*2-3 page paper due Week 6: Design/Purpose

Week 6: Psychology, Advertising, and Invisible Forms
For Next Week: Karl Gerstner, Designing Programmes (exc.) || Joseph Muller-Brockman, “Grid and Design Philosophy” || Jan Tschichold, “The Principles of the New Typography” 

Week 7: International Style Evolution || Mid-Term Assessment
For Next Week: Marshall McLuhan, Understanding Media (exc.)
Propose Topic for Research Poster

Week 8: Media as Message
For Next Week: Arnold Barban, “The Dilemma of ‘Integrated’ Advertising”

Week 9: Context and Representation
For Next Week: Roland Barthes, “Rhetoric of the Image”

Week 10: Visual Rhetoric
*2-3 page paper due Week 11: Meaning/Rhetoric
For Next Week: Paul Rand, Good Design is Goodwill (exc.) || R. Venturi, D.S. Brown, S. Izenour, Learning from Las Vegas (exc.)

Week 11: Modern-Post-Modernism
For Next Week: Steven Heller, Underground Mainstream || “First Things First 2000”

Week 12: Anti-Brands and Countercultures
For Next Week: Jessica Helfand, “Dematerialization of Screen Space” || Lev Manovich, “Import/Export or Design Workflow and Contemporary Aesthetics”
*Final Project*

Week 13: New Paradigms; Poster Sessions / Final Presentations Prep

Week 14: Poster Sessions / Final Presentations, Part I

Week 15: Poster Sessions / Final Presentations, Part II

0