Modernism is the rejection of the Victorian era. Modernism rejects the past and experiments new ways of art. Modernism peaked in the 1960’s. Modernism experimented with form, technique and processes. Modernist believed they could find a way of reflecting the modern world. Shortly after came what is known as post-modernism which contraty to modernism, was sceptical and a suspicion of reason. Something these eras share is the ability to push boundaries. Modernism rejected the past and post-modernism pushed it further to say anything goes.
Conceptual art was important during postmodernism, it proposed that the meaning or purpose behind the making of the art was more important than the art itself. Conceptual artists also believed that anyone could make art and anything that has been created is considered art. They rejected the idea of high and low art and believed art was simply art.
We are still in the era of post-modernism as their beliefs and ideologies are still widely accepted. Post-modern art is considered to be more liberal than modernist art. Post-modern art expanded with the technological growth in America. Artists had endless boundaries and less restrictions. The creation of art was so tangible that nearly anyone could create. I believe that is still and even more true today.
Author: Mercedes Alvarez
Marshall McLuhan was born in 1911 and passed away in 1980. He didn’t get to experience the web that exists today. However, he has still been a huge influence on it.
In The Medium is the Massage McLuhan says, “Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication”. “The medium is the message” is a communication theory that the medium plays a crucial role and is possibly more valuable than the message itself. A certain message can be displayed across different mediums and each delivers a whole different experience and feeling. The medium of a message largely influences its place in society. For example, events today can claim they will “change the world” but 100 years ago without the tool of the internet, reaching the rest of the world was impossible.
Artists and designers today are able to create tools, experiences, services, and communities because of the internet. The Internet has a more powerful reach than any other medium in history. However, that doesn’t mean designers shouldn’t implement aesthetics. Designers should always consider how a design decision shapes the message. Colors, shapes, and other elements also play a role in the way the message is received.
This Hoover magazine advertisement was released in 1953. It pictures a middle to upper-class woman, possibly in her late twenties or thirties, laying on the floor with her new red Hoover vacuum she received for Christmas. She wears a festive green dress and smiles while reading her letter. In the 1910s, ads began to present women as stereotypical housewives. The cooks, mothers, and keepers of the home.
https://docs.google.com/document/d/1C_LK63GyYk3pVZx6NrHFjWtOR_J1EOiXWP-WL595y8c/edit?usp=sharing
Why packaging design should be gender-neutral
Intro: The importance of gender neutrality in packaging design
Body:
P1: Gender-neutrality and its role in product design
- What is gender neutrality? What is product design?
- Why consumers want gender-neutral branding
- What role does it serve in product design?
P2: The effects of gender-specific product design
- How has gender been used in product design in the past? Has it worked?
- How do large companies face gender in design?
- What benefits/drawbacks have been seen in companies?
P3: What does the future of product design look like
- Pink tax
- Brands accused of gender stereotyping/backlash
- What the future looks like
Conclusion:
- Summary
- A designers influence on society
Macintosh 128k
The design I chose is the Macintosh 128K Home Computer, it’s the original Macintosh personal computer released in 1984. Steve Jobs, the founder of Apple Computer, Inc., hired Hartmut Esslinger to design a visual code that would produce a range of design variations. The release of this computer was a historic moment not only for Silicon Valley but for computer and design history.
Research Paper:
https://docs.google.com/document/d/1WDIp0N-GAnfq2a6H2P4_I0yOGzwCTtN-0N4tCc51E5E/edit?usp=sharing
Warde, Beatrice. The Crystal Goblet, or Why Printing Should Be InvisiblePrinceton Architectural Press, 2009. Pages 39-43., Kepes, György. Language of Vision: Painting, Photography, Advertising-Design, Paul Theobald, 1949. Pages 200-221
The design I chose is the Macintosh 128K Home Computer, it’s the original Macintosh personal computer released in 1984. Steve Jobs, the founder of Apple Computer, Inc., hired Hartmut Esslinger to design a visual code that would produce a range of design variations. Their goal was to make technology accessible. The computer is beige with a 9-inch monitor and came with a keyboard and mouse. It was built with a handle at the top of the case to be easily transported. The release of this computer was a historic moment not only for Silicon Valley but for computer and design history.
Steve Jobs grew up around Bauhaus principles, however, Apple’s earliest computers didn’t reflect the Bauhaus style. It wasn’t until 1981 that Steve Jobs attended a design conference at the Aspen Institute where he realized he needed to make his products more aesthetically pleasing. He was inspired by the look of the Aspen Insitute, where the campus, furniture, and even typography were designed by the Bauhaus architect, Herbert Bayer. Macintosh made typography a readily available communication tool. Previously, only graphic designers and printers worked with fonts. But had always been central to Bauhaus designs. Jobs included a library of fonts in Macintosh allowing writers and designers to better express their work through typography.
Design is important, it’s all around us. Every time a designer creates something, they are trying to communicate something to the world. A good design has a purpose, communicates a message, and is aesthetically pleasing at the same time.Technology has shaped design in many ways. Its accessibility allows for an amount of exposure never seen before. In seconds your work is available to be seen by people all over the world. Technology has also impacted design in the sense of adding new mediums that weren’t available before. Almost anyone can create art using technology and it allows for artists to easily be involved in every step of the design process. Design plays a major role in society, it is all around us and and affects our day to day life even when we don’t realize is. It’s also very important because it can be used to sway public opinion. Avant-Garde artists wanted to change the way art was perceived. They didn’t like the way art was subjective and authoritative. They chose to break the rules in place and create art with ideals of anonymity and objectivity, but with the excess of exposure and involvement technology provides designers, these ideals are harder to deliver. Designers are responsible for solving these problems because so much of our culture lies in their hands. From functionality to belief systems, design is crucial to society.
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