Homework 5 families of Type pictures February 23, 2014 Joval Davis Leave a comment This type is Slab serif because of the some of the letters serif is rectangular and some of the words are like blocks.I found this font will i was in a mcdonalds on a poster promoting a soccer tournament. It is in this catagory simply because of the letters rectangular shape. They used This type because it fit the best because most slab serif type was used for posters. That is why this is a slab serif. This type is old style because of the more wedge serif. The second reason is because the words have a more sharper when you look at them. The last reason is because because the words seem the have thicker contrast them most word i’ve seen.I found the serif in Brooklyn the sign of a dehli store.I believed they used this type to attract costumers because the word are suppose to catch the persons eye. That is why this picture is a old style font. This is transitional because for one the head of the serif is horizontal. The second reason it is transitional is because it has a very low calligraphy flow. Finally it is transitional do to the small rectangular and thick stress on the words. I found these on the sign of a catering store. I believe just like the old style it was made this way to attract the attention of customers.That is why is type is a transitional. This type is san serif simply because it has no serif. The final reason is the low calligraphy. I found this type on one half of a stores name This type was used make it so the reader always read the first half the name. That is why this type is san serif. This type happens to be modern firstly because of the vertical axis on some of the letters. The second reason is the straight not curve change in to a serif. The final reason is that is that is has a horizontal stress.I Found this picture in the same place i found the fourth it is the other half of the pharmacy title. I believe the owners uses the part as a way to make sure the reader reads the entire title and once finshed will automatically know what and who they are.