SEARCH ENGINE OPTIMIZATION

Abstract

The challenge of having a great website is bringing people to it. Why is this important? Whether the website is a business or just for recreation quite often no traffic means no sales. At the very least, no visibility. Having a high-ranking can be critical to the success of a business as it makes it easier for website to be found. The fact is, if a search engine cannot find a site or add a site’s content to the database, there is potentially a missed opportunity. But in order to get people to visit websites that are unknown to them, search engines rely on queries. These are words entered into a search field and produces a list of sites that are ranked on their relevance. A list of results that help the user find exactly what they are looking for is then generated. Yet there are no guarantees that a website will come out on top in a search or even have the traffic that can help to make this possible. So then what is the best way for getting traffic to a websites? While there is no conclusive answer to this question, by understanding and using search engine optimization (SEO), it is possible to achieve a higher ranking on search engine return pages (SERPs).

This project identifies SEO techniques used to optimize websites and evaluate the potential advantages. This project also analyzes two websites for style and word content and uses comparison tools to compare the performance. The findings in this project conclude that optimizing a website can increase visibility and help boost rankings.

Download (PPT, Unknown)

 

 

Revised Abstract – SEO

The challenge of having a great website is bringing people to it. Why is this important? Whether the website is a business or just for recreation quite often no traffic means no sales. At the very least, no visibility. Having a high-ranking can be critical to the success of a business as it makes it easier for website to be found. The fact is, if a search engine cannot find a site or¬†add a¬†site’s content to the database, there is potentially a missed opportunity. But in order to get people to visit websites that are unknown to them, search engines rely on queries. These are words entered into a search field and produces a list of sites that are ranked on their relevance. A list of results that help the user find exactly what they are looking for is then generated. Yet there are no guarantees that a website will come out on top in a search or even have the traffic that can help to make this possible. So then what is the best way for getting traffic to a websites? While there is no conclusive answer to this question,¬†by understanding and using search engine optimization (SEO), it is possible to achieve a higher ranking on search engine return pages (SERPs).

This project identifies SEO techniques used to optimize websites and evaluate the potential advantages. This project also analyzes two websites for style and word content and uses comparison tools to compare the performance. The findings in this project conclude that optimizing a website can increase visibility and help boost rankings.

 

 

 

ePortfolio #FAIL

The idea of having the opportunity to design my e-portfolio to my specifications was exciting. I knew what I was going for and I couldn’t wait to get started. I knew I wanted to start with a color scheme that was both simplistic and minimal but because of the themes, ¬†I was limited to what I could do.

However, the work I had to put in, in order to make my vision come to life was beyond frustrating. Nothing was working for me at all and I felt myself going in circles with trying to put my page together.¬†I thought my e-portfolio would be the best way to brand myself rather than having to resort to a social networking site but I struggled continuously. I definitely need help because I’ve realized I can’t do it alone. Hopefully, ¬†with time and with much needed help, I can get my e-portfolio to where I want it to be and it can be something I am proud of.

Because I don’t participate in many social networking sites, I want to successfully display my e-portfolio that will be beneficial towards my future and maybe even my career goals. Moving forward, ¬†I plan on doing this by:

  • Picking a theme that works for me; a theme¬†that will allow me to structure my work in a way that is easy for viewers to navigate.
  • Using (good) images; I am not a photographer whatsoever but people associate a good photo which helps draw viewers attentiontherfore, ¬†it would hurt to include some visuals in my e-portfolio.
  • Filling my e-portfolio with my best content/work
  • Keeping it up to date
  • Connecting via social media platforms

 

My Nonexistent Social Media Identity

Upon viewing my Facebook profile, the first thing I noticed was that Facebook suggested I update my cover photo, add a short bio, edit info already visible to others, and add featured photos. In three words, I can describe my online identity as inactive, uninteractive, and quiet. Unlike users who share on their social media sites that they participate in, I barely share or interact with others on my Facebook page at all. The last thing I did on my page was update my profile picture which was August 10, 2015.

I cannot call myself a tech savvy user no more than I can call myself a savvy user of my social media account because according to Cohen and Kenny, ¬†“a savvy user of digital media does not consume media, but participates in all of the media tools offered” (200). I see myself as a user behind the screen watching everyone else interact with each other, while I ¬†lack the practice of sharing content for my audience to interact with. Since creating my Facebook account in 2008, I have yet to update the “about” section where people should be able to get a sense of my personality, career goals, and interests. If anyone was to see my profile today, they would think I currently work at Forever 21 which I currently no longer work for the company and that I graduated from high school and did not go on to continue college.

My Facebook page is limited to my friends only, all others outside of my realm of friends cannot view the contents if my page. Essentially, my Facebook page is a way to keep up with my family back home in Nigeria as well as keeping me updated through their page. ¬†Other than that, my account is not utilized to its full potential and I definitely need to make some changes. I also have a Pinterest account that I use slightly more than my Facebook account, however, I can definitely work more obvious profile content. Opening my personal page and skimming through my board anyone can see that I love nail polish, I am a woman of God, I have natural hair, and I live fashion. My boards depict what I take interest in but my “about” section is completely blank. After reading Cohen and Kenny, I am interested in branding myself and revamping my accounts so people who view my page can get a sense of who I am. That may also mean, adding additional social media platforms to better brand or represent myself for the near future.

Visual Rhetoric and Culture

Since the emergence of digital media, it has led to the creation of how various online communities play a role in shaping visual rhetoric and culture. An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time. Each of these communities has attracted individuals of all kinds to participate within that community of shared interest. Some of the communities are within platforms such as Facebook, Twitter, LinkedIn, Instagram, OkCupid, Buzz Feed, and Flickr to name a few. When I examined all these communities there was one common thread, many individuals used photos as a way to use visual rhetoric/ visual storytelling to quantify themselves. This had led me to several question, Do photos need content? Are images cultural? How has multimedia affected visual storytelling?

The key elements of my project are:

*Visual language

*Are images cultural?

*Multimedia storytelling

I want to explore the following questions ‚ÄúHas our cultural beliefs affected the way we interpret a image and why does it affect the way the see a image?‚ÄĚ Over the span of all of our lives we have digested millions of images. Many of these images has shaped how we perceive the world and it has been reinforced by digital media. The visual language/ visual rhetoric, multimedia storytelling, and how our cultural beliefs leads to misinterpretation of an image has affected how we quantify ourselves and the people around us. Perhaps culture does not only play a role in who we are but severely affects how we see the world. Often times the media reinforces their interpretations of an image and try to feed it down viewers throats. This can have many affect on the psyche’s development, whether for good or for bad.

For this project I propose an experiment in which I will research 5-10 images with and without content and interview people to see how they interpret them. These images will stem from online sites such a Human of New York, famous paintings, images that have been remixed into memes. In my research I hope to identify how different cultures interpret visual images with and without content. Secondly, by . I want to examine the phycology, environmental factors, traumatic events, fear, and age to chart how those factors play a role in how our psyche interprets an image. I hope to shine a new light on how we interpret images and perhaps how we can begin to un-train our eyes. I want to provoke the questions, are we an extension of all the images we have seen throughout our lives.

Questions:

  1. How does cultural beliefs affect visual storytelling?
  2. Can an image stand without content?
  3. Is age an important factor when one views an image?
  4. What factors play a part in interpretation?
  5. How does culture affect the way we interrupt an image?
  6. Why does culture affect the way we interrupt an image?
  7. Can we un-train our eyes?
  8. Are your mind and body performing better?

 

Sources

“Producing New and Digital Media”-Cohen and Kenny

“Writing & Editing for Digital Media”- Carroll

Wikipedia