Project Progress – SEO

After brainstorming ideas, I finally decided on focusing my project on Search Engine Optimization (SEO). My objective is to explore the factors that make one website more visible than another.

Despite the setback of not feeling well, I spent some time last week looking into the strategies, techniques and tactics that are applied by SEOs. This included white and black hat philosophies and the use of online keyword tools that can be accessed to find out how often certain words have been used in searches. I have also looked into the algorithms process of formulating answers in response to search questions and the search engine return pages (SERPs) process of listing results returned in response to a query or search word. I have also described the role that a target audience plays in determining types of searches.

After checking out several websites, I selected two travel map webpages to formulate an analysis (Citymapper and Moovit) and commenced a comparison report using a side-by-side SEO comparison tool. The report consists of an on-page analysis which includes the number of words, the number of link and unlinked words, the number of links on the page and the page size.

For the┬áinteractive component of my┬áproject, I┬áwill focus on,┬áa company founded to develop smarter ways of using existing technologies. The goal is to investigate the site and ultimately, increase its search engine ranking through optimization. I will first install and activate the┬áGoogle Analytic┬áplugin and create an account. I will use Google Analytics┬áto monitor your website’s traffic to detect any significant statistical variation.

Looking into next week, I will continue researching white hat and black hat approaches and also update the comparison report and the interactive report.


3 thoughts on “Project Progress – SEO

  1. Thanks Pam for this update. I know that trying to get work done while being sick can prove exceedingly difficult, and I appreciate that you were able to keep up with things even while you weren’t feeling well. The Project Progress posts should be more detailed, however (a minimum of 500 words … you have just about 1/2 of that here), and it also gives you a chance to post in-progress drafts of your deliverables (e.g., you could share your in-progress comparison) report.

    Also, I need some clarification on the “interactive” portion of your project, and your choice of In our conference, we discussed the need to have something that you produced yourself (and have administrative control over), such as an image, video, website, etc. How are you going to use Google Analytics for this site, that is somebody else’s?

    • Thank you Jill and classmates for the feedback and suggestions. As clarified in class, I will have administrative control over the website and will actively engage with it.

  2. Yes, it is an amazing of learning on how a search engine to rank websites. So, a website can be seen by more people if it applies the SEO ranking processes in the proper way. I think now we are living in the online dominated world. So, the knowledge of SEO is very essential.

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